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Audience Reception
Also known as reception analysis, audience reception theory has come to be widely used as a way of characterizing the wave of audience research which occurred within communications and cultural studies during the 1980s and 1990s. On the whole, this work has adopted a "culturalist" perspective, has tended to use qualitative (and often ethnographic) methods of research and has tended to be concerned, one way or another, with exploring the active choices, uses and interpretations made of media materials, by their consumers. Can also be known as reception theory, in which producers encode with a desired response, then the audience decode. Origins Audience reception theory can be traced back to work done by British Sociologist Stuart Hall and his communication model first revealed in an essay titled "Encoding/Decoding." Hall proposed a new model of mass communication which highlighted the importance of active interpretation within relevant codes. Hall's model of communication moved a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communications
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquiry studying them. There are many disagreements about its precise definition. John Peters argues that the difficulty of defining communication emerges from the fact that communication is both a universal phenomenon and a specific discipline of institutional academic study. One definitional strategy involves limiting what can be included in the category of communication (for example, requiring a "conscious intent" to persuade). By this logic, one possible definition of communication is the act of developing meaning among entities or groups through the use of sufficiently mutually understood signs, symbols, and semiotic conventions. An important distinction is between verbal communication, which happens through the use of a language, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stuart Hall (cultural Theorist)
Stuart Henry McPhail Hall (3 February 1932 – 10 February 2014) was a Jamaican-born British Marxist sociologist, cultural theorist, and political activist. Hall, along with Richard Hoggart and Raymond Williams, was one of the founding figures of the school of thought that is now known as British Cultural Studies or the Birmingham School of Cultural Studies. In the 1950s Hall was a founder of the influential ''New Left Review''. At Hoggart's invitation, he joined the Centre for Contemporary Cultural Studies (CCCS) at Birmingham University in 1964. Hall took over from Hoggart as acting director of the CCCS in 1968, became its director in 1972, and remained there until 1979. While at the centre, Hall is credited with playing a role in expanding the scope of cultural studies to deal with race and gender, and with helping to incorporate new ideas derived from the work of French theorists such as Michel Foucault. Hall left the centre in 1979 to become a professor of sociology at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Encoding/decoding Model Of Communication
The Encoding/Decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Stuart Hall pronounced the study as 'Encoding and Decoding in the Television Discourse.' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. Hall proposed that audience members can play an active role in decoding messages as they rely on their own social contexts and capability of changing messages through collective action. Thus, Encoding/Decoding is the translation for a message to be easily understood. When you decode a message, you extract the meaning of that message in ways to simplify it. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, displays non verbal communication. There are many examples such as observing body language and its associated emotions. For example, monitoring signs when someone is upset, angry, or stressed where they use excessive han ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dominant Ideology
In Marxist philosophy, the term dominant ideology denotes the attitudes, beliefs, values, and morals shared by the majority of the people in a given society. As a mechanism of social control, the dominant ideology frames how the majority of the population thinks about the nature of society, their place in society, and their connection to a social class.''The New Fontana Dictionary of Modern Thought'' p. 236. In ''The German Ideology'' (1845), Karl Marx and Friedrich Engels said that "The ideas of the ruling class are, in any age, the ruling ideas" applied to every social class in service to the interests of the ruling class. In revolutionary praxis, the slogan: "The dominant ideology is the ideology of the dominant class" summarises ideology's function as a basis for revolution. In a capitalist, bourgeois society, Marxist revolutionary praxis seeks to achieve the social and political circumstances that render the ruling class as politically illegitimate, as such, it is requisite ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Uses And Gratifications
Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication Diverging from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?" It postulates that media is a highly available product and the audiences are the consumers of the same product. This communication theory is positivistic in its approach, based in the socio-psychological communication tradition, and focuses on communication at the mass media scale. The driving question of UGT is: ''Why'' do people use media and what do they use them for? UGT discusses how users deliberately choose media that will satisfy given needs and allow one to enhance knowledge, relaxation, social interactions/companionship, diversion, or escape. UGT assumes that audience members are not passive consumers of media. Rathe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Structuralism
In sociology, anthropology, archaeology, history, philosophy, and linguistics, structuralism is a general theory of culture and methodology that implies that elements of human culture must be understood by way of their relationship to a broader system. It works to uncover the structures that underlie all the things that humans do, think, perceive, and feel. Alternatively, as summarized by philosopher Simon Blackburn, structuralism is: Blackburn, Simon, ed. 2008. "Structuralism." In '' Oxford Dictionary of Philosophy'' (2nd rev. ed.). Oxford: Oxford University Press. . p. 353. e belief that phenomena of human life are not intelligible except through their interrelations. These relations constitute a structure, and behind local variations in the surface phenomena there are constant laws of abstract structure.Structuralism in Europe developed in the early 20th century, mainly in France and the Russian Empire, in the structural linguistics of Ferdinand de Saussure and the subsequ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Post-structuralism
Post-structuralism is a term for philosophical and literary forms of theory that both build upon and reject ideas established by structuralism, the intellectual project that preceded it. Though post-structuralists all present different critiques of structuralism, common themes among them include the rejection of the self-sufficiency of structuralism, as well as an interrogation of the binary oppositions that constitute its structures. Accordingly, post-structuralism discards the idea of interpreting media (or the world) within pre-established, socially constructed structures.Bensmaïa, Réda. 2005. "Poststructuralism." Pp. 92–93 in The Columbia History of Twentieth-Century French Thought', edited by L. Kritzman. Columbia University Press. Poster, Mark. 1988. "Introduction: Theory and the problem of Context." pp. 5–6 i''Critical theory and poststructuralism: in search of a context'' Merquior, José G. 1987. ''Foucault'', (Fontana Modern Masters series). University of Califor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Ratings
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings. NMR began as a division of ACNielsen, a 1923-founded marketing research firm. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. History The Nielsen TV Ratings have been produced in the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fan Studies
Fan studies is an academic discipline that analyses fans, fandoms, fan cultures and fan activities, including fanworks. It is an interdisciplinary field located at the intersection of the humanities and social sciences, which emerged in the early 1990s as a separate discipline, and draws particularly on audience studies and cultural studies. Definition and scope Fan studies analyses fans, fandoms, fan cultures and fan activities, and provides a theoretical framework for investigating audience responses and fan-created works. It is an interdisciplinary field located at the intersection of the humanities and social sciences, which draws particularly on audience studies and cultural studies, but is also informed by diverse fields including literary theory, communication studies, anthropology, ethnography, psychology, media studies including feminist media studies, film studies, television studies, internet studies and queer theory, as well as the study of legal issues arou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reception Theory
Reception theory is a version of reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models. In literary studies, reception theory originated from the work of Hans-Robert Jauss in the late 1960s, and the most influential work was produced during the 1970s and early 1980s in Germany and the US (Fortier 132), with some notable work done in other Western European countries. A form of reception theory has also been applied to the study of historiography. The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience. This me ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canadian Electroacoustic Community
Founded in 1986, La Communauté électroacoustique canadienne / The Canadian Electroacoustic Community (CEC) is Canada's national electroacoustic / computer music / sonic arts organization and is dedicated to promoting this progressive art form in its broadest definition: from "pure" acousmatic and computer music to soundscape and sonic art to hardware hacking and beyond. Among the objectives, as written in the Bylaws of the corporation, are the "support, development, production, distribution of information, materials, works... for the ea/cm community in Canada... with continuing special concern for the younger generation of individuals and women in this community. The CEC recognizes and supports the principle of sexual equality, and also, the equal status of English and French." The CEC endeavours to foster a broad, diverse, and inclusive community of electroacoustic practitioners, raise the profile of electroacoustics in the Canadian arts milieu, and to promote Canadian electr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
