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Arthur C. Nielsen, Sr.
Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company. Background Nielsen was born in Chicago, Illinois. Nielsen was educated at the University of Wisconsin–Madison, where he received a B.S., summa cum laude in electrical engineering in 1918. He was a member of Tau Beta Pi (engineering honor society), the Sigma Phi Society and a captain of the varsity tennis team from 1916 to 1918. He subsequently served in the U.S. Naval Reserve. Career Nielsen worked as an electrical engineer for the Isko Company from 1919 to 1920 and for the H. P. Gould Company, both in Chicago, from 1920 to 1923. He founded the ACNielsen company in 1923, and in doing so advanced the new field of market research. This involved: (1.) test marketing new products to determine their viability prior to costly mass marketing an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of United States cities by population, third-most populous city in the United States after New York City and Los Angeles. As the county seat, seat of Cook County, Illinois, Cook County, the List of the most populous counties in the United States, second-most populous county in the U.S., Chicago is the center of the Chicago metropolitan area, often colloquially called "Chicagoland" and home to 9.6 million residents. Located on the shore of Lake Michigan, Chicago was incorporated as a city in 1837 near a Chicago Portage, portage between the Great Lakes and the Mississippi River, Mississippi River watershed. It grew rapidly in the mid-19th century. In 1871, the Great Chicago Fire destroyed several square miles and left more than 100,000 homeless, but ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Broadcasting
A television broadcaster or television network is a telecommunications network for the distribution of television content, where a central operation provides programming to many television stations, pay television providers or, in the United States, multichannel video programming distributors. Until the mid-1980s, broadcast programming on television in most countries of the world was dominated by a small number of terrestrial networks. Many early television networks such as the BBC, CBC, PBS, PTV, NBC or ABC in the US and in Australia evolved from earlier radio networks. Overview In countries where most networks broadcast identical, centrally originated content to all of their stations, and where most individual television transmitters therefore operate only as large " repeater stations", the terms "television network", " television channel" (a numeric identifier or radio frequency) and "television station" have become mostly interchangeable in everyday language, wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Theorists
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1980 Deaths
Events January * January 4 – U.S. President Jimmy Carter proclaims a grain embargo against the USSR with the support of the European Commission. * January 6 – Global Positioning System time epoch begins at 00:00 UTC. * January 9 – In Saudi Arabia, 63 Islamist insurgents are beheaded for their part in the siege of the Great Mosque in Mecca in November 1979. * January 14 – Congress (I) party leader, Indira Gandhi returns to power as the Prime Minister of India. * January 20 – At least 200 people are killed when the Corralejas Bullring collapses at Sincelejo, Colombia. * January 21 – The London Gold Fixing hits its highest price ever of $843 per troy ounce ($2,249.50 in 2020 when adjusted for inflation). * January 22 – Andrei Sakharov, Soviet scientist and human rights activist, is arrested in Moscow. * January 26 – Israel and Egypt establish diplomatic relations. * January 27 – Canadian Caper: Six United States diplomats, posing as Canadians, mana ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1897 Births
Events January * January 2 – The International Alpha Omicron Pi sorority is founded, in New York City. * January 4 – A British force is ambushed by Chief Ologbosere, son-in-law of the ruler. This leads to a punitive expedition against Benin. * January 7 – A cyclone destroys Darwin, Australia. * January 8 – Lady Flora Shaw, future wife of Governor General Lord Lugard, officially proposes the name "Nigeria" in a newspaper contest, to be given to the British Niger Coast Protectorate. * January 22 – In this date's issue of the journal ''Engineering'', the word ''computer'' is first used to refer to a mechanical calculation device. * January 31 – The Czechoslovak Trade Union Association is founded in Prague. February * February 10 – Freedom of religion is proclaimed in Madagascar. * February 16 – The French conquer the island of Raiatea and capture the rebel chief Teraupo'o, ending the Leeward Islands War and brin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', ''Journal of Interactive Marketing'', and ''Marketing News''. It sponsors the collegiate honor society, Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters are located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Univac
UNIVAC (Universal Automatic Computer) was a line of electronic digital stored-program computers starting with the products of the Eckert–Mauchly Computer Corporation. Later the name was applied to a division of the Remington Rand company and successor organizations. The BINAC, built by the Eckert–Mauchly Computer Corporation, was the first general-purpose computer for commercial use, but it was not a success. The last UNIVAC-badged computer was produced in 1986. History and structure J. Presper Eckert and John Mauchly built the ENIAC (Electronic Numerical Integrator and Computer) at the University of Pennsylvania's Moore School of Electrical Engineering between 1943 and 1946. A 1946 patent rights dispute with the university led Eckert and Mauchly to depart the Moore School to form the Electronic Control Company, later renamed Eckert–Mauchly Computer Corporation (EMCC), based in Philadelphia, Pennsylvania. That company first built a computer called BINAC (BINary Automat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Wisconsin
A university () is an institution of tertiary education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase , which roughly means "community of teachers and scholars". Universities typically offer both undergraduate and postgraduate programs. The first universities in Europe were established by Catholic monks. The University of Bologna (), Italy, which was founded in 1088, is the first university in the sense of: *being a high degree-awarding institute. *using the word (which was coined at its foundation). *having independence from the ecclesiastic schools and issuing secular as well as non-secular degrees (with teaching conducted by both clergy and non-clergy): grammar, rhetoric, logic, theology, canon law and notarial law.Hunt Janin: "The university in medieval life, 1179–1499", McFarland, 2008, , p. 55f.de Ridder-Symoens, Hilde''A History of the University in Europe: Volume 1, Universities in th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Corporation
NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, Illinois, United States. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm GfK in 2023. Until March 2021, it was a part of Nielsen Holdings. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm Advent International. The business later rebranded to NIQ. Activities A market research tool is the Homescan program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including Australia, Canada, the United Kingdom, and the United States. In 2004, ACNielsen chose the CipherLab CPT-8001 as its data collection terminal for the Homescan program throughout Asia. The Homescan pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Winnetka, Illinois
Winnetka () is a village in Cook County, Illinois, United States, north of downtown Chicago. The population was 12,475 as of the 2020 census. The village is one of the wealthiest places in the United States in terms of household income. It was the second-ranked Illinois community on Bloomberg's 2019 Richest Places Annual Index. According to the U.S. Census Bureau, Winnetka's median household income exceeded $250,000 in 2022. History The first houses were built in 1836. That year, Erastus Patterson and his family arrived from Vermont and opened a tavern to service passengers on the Green Bay Trail post road. The village was first subdivided in 1854 by Charles Peck and Walter S. Gurnee, President of the Chicago, Milwaukee & St. Paul Railroad. Winnetka's first private school was opened in 1856 by Mr. and Mrs. Charles Peck with seventeen pupils. In 1859, the first public school building was built with private funds at the southeast corner of Elm and Maple streets. The first year's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of newspapers in the United States, sixth-largest newspaper in the U.S. and the largest in the Western United States with a print circulation of 118,760. It has 500,000 online subscribers, the fifth-largest among U.S. newspapers. Owned by Patrick Soon-Shiong and published by California Times, the paper has won over 40 Pulitzer Prizes since its founding. In the 19th century, the paper developed a reputation for civic boosterism and opposition to Trade union, labor unions, the latter of which led to the Los Angeles Times bombing, bombing of its headquarters in 1910. The paper's profile grew substantially in the 1960s under publisher Otis Chandler, who adopted a more national focus. As with other regional newspapers in California and the United Sta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Denmark
Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous administrative division, autonomous territories of the Faroe Islands and Greenland in the north Atlantic Ocean.* * * Metropolitan Denmark, also called "continental Denmark" or "Denmark proper", consists of the northern Jutland peninsula and an archipelago of 406 islands. It is the southernmost of the Scandinavian countries, lying southwest of Sweden, south of Norway, and north of Germany, with which it shares a short border. Denmark proper is situated between the North Sea to the west and the Baltic Sea to the east.The island of Bornholm is offset to the east of the rest of the country, in the Baltic Sea. The Kingdom of Denmark, including the Faroe Islands and Greenland, has roughly List of islands of Denmark, 1,400 islands greater than in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
