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Alexa Internet
Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. It was acquired by Amazon in 1999 for $250 million in stock. Amazon discontinued the Alexa Internet service on May 1, 2022. Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script. As of 2020, its website was visited by over 400 million people every month. Operations and history 1996–1999 Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat. The company's name was chosen in homage to the Library of Alexandria in Ptolemaic Egypt, drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the Internet to beco ...
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San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of 2024, San Francisco is the List of California cities by population, fourth-most populous city in the U.S. state of California and the List of United States cities by population, 17th-most populous in the United States. San Francisco has a land area of at the upper end of the San Francisco Peninsula and is the County statistics of the United States, fifth-most densely populated U.S. county. Among U.S. cities proper with over 250,000 residents, San Francisco is ranked first by per capita income and sixth by aggregate income as of 2023. San Francisco anchors the Metropolitan statistical area#United States, 13th-most populous metropolitan statistical area in the U.S., with almost 4.6 million residents in 2023. The larger San Francisco Bay Area ...
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Share Capital
A corporation's share capital, commonly referred to as capital stock in the United States, is the portion of a corporation's equity that has been derived by the issue of shares in the corporation to a shareholder, usually for cash. ''Share capital'' may also denote the number and types of shares that compose a corporation's share structure. Definition In accounting, the share capital of a corporation is the nominal value of issued shares (that is, the sum of their par values, sometimes indicated on share certificates). If the allocation price of shares is greater than the par value, as in a rights issue, the shares are said to be sold at a premium (variously called share premium, additional paid-in capital or paid-in capital in excess of par). This equation shows the constituents that make up a company's real share capital: : \sum\text \times \text This is differentiated from share capital in the accounting sense, as it presents nominal share capital and does not take t ...
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Clickstream
A click path or clickstream is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user. Click paths take call data and can match it to ad sources, keywords, and/or referring domains, in order to capture data. Clickstream analysis is useful for web activity analysis, software testing, market research, and for analyzing employee productivity. Information storage While navigating the World Wide Web, a "user agent" (web browser) makes requests to another computer, known as a web server, every time the user selects a hyperlink. Most web servers store information about the sequence of links that a user " clicks through" while visiting the websites that they host in log files for the site operator's benefit. The information of interest ...
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Website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook. All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser. Background The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April 1993, CERN announced that the ...
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Bounce Rate
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits. Bounce rate is a measure of "stickiness." The thinking being that an effective website will engage visitors deeper into the website thus encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of single page visits to total visits. Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . ...
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Trademark Infringement
Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the licence). Infringement may occur when one party, the "infringer", uses a trademark which is identical or confusingly similar to a trademark owned by another party, especially in relation to products or services which are identical or similar to the products or services which the registration covers. An owner of a trademark may commence civil legal proceedings against a party which infringes its registered trademark. In the United States, the Trademark Counterfeiting Act of 1984 criminalized the intentional trade in counterfeit goods and services. If the respective marks and products or services are entirely dissimilar, trademark infringement may still be established if the registered mark is well known pursuant to the Paris Convention. In the United States, a cause ...
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Adobe Flash
Adobe Flash (formerly Macromedia Flash and FutureSplash) is a mostly discontinuedAlthough it is discontinued by Adobe Inc., for the Chinese market it is developed by Zhongcheng and for the international enterprise market it is developed by Harman International. multimedia software platform used for production of animations, rich internet applications, desktop applications, mobile apps, mobile games, and embedded web browser video players. About Flash displays text, vector graphics, and raster graphics to provide animations, video games, and applications. It allows streaming of audio and video, and can capture mouse, keyboard, microphone, and camera input. Artists may produce Flash graphics and animations using Adobe Animate (formerly known as Adobe Flash Professional). Software developers may produce applications and video games using Adobe Flash Builder, FlashDevelop, Flash Catalyst, or any text editor combined with the Apache Flex SDK. End users view Flash co ...
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Bing (search Engine)
Microsoft Bing (also known simply as Bing) is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a broad spectrum of search services, encompassing web, Bing Videos, video, image, and Bing Maps, map search products, all developed using ASP.NET. The transition from Live Search to Bing was announced by Microsoft CEO Steve Ballmer on May 28, 2009, at the ''All Things Digital'' conference in San Diego, California. The official release followed on June 3, 2009. Bing introduced several notable features at its inception, such as search suggestions during query input and a list of related searches, known as the 'Explore pane'. These features leveraged semantic technology from Powerset (company), Powerset, a company Microsoft acquired in 2008. Microsoft also struck a deal with Yahoo! that led to Bing powering Yahoo! Search. Microsoft made signif ...
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Vertical Search
A vertical search engine is distinct from a general web search engine, in that it focuses on a specific segment of online content. They are also called specialty or topical search engines. The vertical content area may be based on topicality, media type, or genre of content. Common verticals include shopping, the automotive industry, legal information, medical information, scholarly literature, job search and travel. Examples of vertical search engines include the Library_of_Congress#Digitization, Library of Congress, Mocavo.com, Mocavo, Nuroa, Trulia, and Yelp, Inc., Yelp. In contrast to general web search engines, which attempt to search engine indexing, index large portions of the World Wide Web using a web crawler, vertical search engines typically use a focused crawler which attempts to index only relevant web pages to a pre-defined topic or set of topics. Some vertical search sites focus on individual verticals, while other sites include multiple vertical searches within one ...
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Application Programming Interface
An application programming interface (API) is a connection between computers or between computer programs. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standard that describes how to build such a connection or interface is called an ''API specification''. A computer system that meets this standard is said to ''implement'' or ''expose'' an API. The term API may refer either to the specification or to the implementation. In contrast to a user interface, which connects a computer to a person, an application programming interface connects computers or pieces of software to each other. It is not intended to be used directly by a person (the end user) other than a computer programmer who is incorporating it into software. An API is often made up of different parts which act as tools or services that are available to the programmer. A program or a programmer that uses one of these parts is said to ''call'' that ...
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Web Service
A web service (WS) is either: * a service offered by an electronic device to another electronic device, communicating with each other via the Internet, or * a server running on a computer device, listening for requests at a particular port over a network, serving web documents (HTML, JSON, XML, images). In a web service, a web technology such as HTTP is used for transferring machine-readable file formats such as XML and JSON. In practice, a web service commonly provides an object-oriented web-based interface to a database server, utilized for example by another web server, or by a mobile app, that provides a user interface to the end-user. Many organizations that provide data in formatted HTML pages will also provide that data on their server as XML or JSON, often through a Web service to allow syndication. Another application offered to the end-user may be a mashup, where a Web server consumes several Web services at different machines and compiles the content into one user int ...
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Search Engine Indexing
Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science. An alternate name for the process, in the context of search engines designed to find web pages on the Internet, is ''web indexing''. Popular search engines focus on the full-text indexing of online, natural language documents. Media types such as pictures, video, audio, and graphics are also searchable. Meta search engines reuse the indices of other services and do not store a local index whereas cache-based search engines permanently store the index along with the corpus. Unlike full-text indices, partial-text services restrict the depth indexed to reduce index size. Larger services typically perform indexing at a predetermined time interval due to the required time and processing costs, while agent-based search en ...
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