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Al Ries
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of " positioning" in the field of marketing. Life and career Born in Indianapolis, Indiana in 1926, Ries graduated from DePauw University as a mathematics major in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961. Jack Trout joined the agency in 1967. Ries and Trout wrote a three-part series of articles for ''Advertising Age'' in 1972. The themes discussed in that series of articles inspired their later book, ''Positioning: The Battle for Your Mind'', published in 1981. Ries wrote an article for AdWeek that centered around the historical failure of converged devi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indianapolis
Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion County was 977,203 in 2020. The "balance" population, which excludes semi-autonomous municipalities in Marion County, was 887,642. It is the 15th most populous city in the U.S., the third-most populous city in the Midwest, after Chicago and Columbus, Ohio, and the fourth-most populous state capital after Phoenix, Arizona, Austin, Texas, and Columbus. The Indianapolis metropolitan area is the 33rd most populous metropolitan statistical area in the U.S., with 2,111,040 residents. Its combined statistical area ranks 28th, with a population of 2,431,361. Indianapolis covers , making it the 18th largest city by land area in the U.S. Indigenous peoples inhabited the area dating to as early as 10,000 BC. In 1818, the Lenape relinquished their ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Hall Of Fame
The Marketing Hall of Fame was launched by the members of the New York chapter of the American Marketing Association, the creators of the Effies and the GreenBook. Honorees are inducted in a ceremony held in New York City every spring. Inductees in the Marketing Hall of Fame 2014 Beth Comstock, Senior Vice President and Chief Marketing Officer, General Electric; Dr. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University; Joseph V. Tripodi, Executive Vice President, Chief marketing & Commercial Officer, The Coca-Cola Company 2015 David Aaker, Vice-chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley; Yvon Chouinard, Founder of Patagonia; Trevor Edwards, President, Nike Brand, Nike, Inc.; Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather 2016 Al Ries, Marketing Strategist and Author ; Bob Greenberg, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DePauw University Alumni
Pauw (Dutch for "peacock"), de Pauw or DePauw are variants of a Dutch or Flemish surname and may refer to: People ;Pauw * Adriaan Pauw (1585–1653), Dutch Grand Pensionary of Holland *Jacques Pauw, South African investigative journalist * Michiel Pauw (1590–1640), Mayor of Amsterdam and a director of the Dutch West India Company *Pieter Pauw (1564–1617), Dutch botanist and anatomist *Vera Pauw (born 1963), Dutch football coach and former player ;De Pauw / DePauw * Ayrton De Pauw (born 1998), Belgian racing cyclist *Bart De Pauw (born 1968), Belgian television producer, comedian and scriptwriter *Cornelius de Pauw (1739–1799), Dutch scholar at the court of Frederick the Great of Prussia *Gommar DePauw (1918–2005), Belgian traditionalist Catholic priest * Johanna de Paauw (1933–1989), Dutch jazz singer using the pseudonym "Ann Burton" *Josse De Pauw (born 1952), Belgian artist and actor * Henri De Pauw (born 1911), Belgian water polo player *Linda Grant DePauw (born 1940), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branding Theorists
Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals to indicate ownership such as ** Human branding, marking a human to show ownership of them, or other reasons *** Branding (BDSM), bonding of the partners and marking of a submissive ** Freeze branding, permanently marking by way of cold * Vehicle title branding, a permanent designation indicating that a vehicle has been "written off" Marketing * Brand, a name, logo, slogan, and/or design scheme associated with a product or service ** Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted ** Brand management, the application of marketing techniques to a specific product, product line, or brand ** Employer branding, the application of brand management to recruitment marketing and internal brand engage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Theorists
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing People
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing People
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Theorists
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2022 Deaths
The following notable deaths occurred in 2022. Names are reported under the date of death, in alphabetical order. A typical entry reports information in the following sequence: * Name, age, country of citizenship at birth, subsequent nationality (if applicable), what subject was noted for, cause of death (if known), and reference. December 25 * Chalapathi Rao, 78, Indian actor and producer, heart attack. (death announced on this date) 24 *Vittorio Adorni, 85, Italian road racing cyclist. *Cotton Davidson, 91, American football player ( Baltimore Colts, Dallas Texans, Oakland Raiders). (death announced on this date) *Franco Frattini, 65, Italian politician and magistrate, twice minister of foreign affairs, twice of public administration, European commissioner for justice (2004–2008), cancer. *Madosini, 78, South African musician. *Barry Round, 72, Australian footballer (Sydney, Footscray, Williamstown), organ failure. *Royal Applause, 29, British Thoroughbred racehorse ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1926 Births
Events January * January 3 – Theodoros Pangalos (general), Theodoros Pangalos declares himself dictator in Greece. * January 8 **Abdul-Aziz ibn Saud is crowned King of Kingdom of Hejaz, Hejaz. ** Bảo Đại, Crown Prince Nguyễn Phúc Vĩnh Thuy ascends the throne, the last monarch of Vietnam. * January 12 – Freeman Gosden and Charles Correll premiere their radio program ''Sam 'n' Henry'', in which the two white performers portray two black characters from Harlem looking to strike it rich in the big city (it is a precursor to Gosden and Correll's more popular later program, ''Amos 'n' Andy''). * January 16 – A BBC comic radio play broadcast by Ronald Knox, about a workers' revolution, causes a panic in London. * January 21 – The Belgian Parliament accepts the Locarno Treaties. * January 26 – Scottish inventor John Logie Baird demonstrates a mechanical television system at his London laboratory for members of the Royal Institution and a report ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indiana
Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th state on December 11, 1816. It is bordered by Lake Michigan to the northwest, Michigan to the north, Ohio to the east, the Ohio River and Kentucky to the south and southeast, and the Wabash River and Illinois to the west. Various indigenous peoples inhabited what would become Indiana for thousands of years, some of whom the U.S. government expelled between 1800 and 1836. Indiana received its name because the state was largely possessed by native tribes even after it was granted statehood. Since then, settlement patterns in Indiana have reflected regional cultural segmentation present in the Eastern United States; the state's northernmost tier was settled primarily by people from New England and New York, Central Indiana by migrants fro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
