The Marketing Hall of Fame was launched by the members of the New York chapter of the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th ...

, the creators of the Effies and the GreenBook. Honorees are inducted in a ceremony held in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

every spring.

Inductees in the Marketing Hall of Fame

2014

Beth Comstock Elizabeth "Beth" Comstock is an American business executive. She is a former vice chair of General Electric. She operated GE Business Innovations, which developed new businesses, markets and service models; drives brand value and partners to enha ...

, Senior Vice President and Chief Marketing Officer,

General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...

; Dr.

Philip Kotler Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (196 ...

, S.C. Johnson & Son Distinguished Professor of International Marketing,

Kellogg School of Management The Kellogg School of Management at Northwestern University (also known as Kellogg) is the business school of Northwestern University, a private research university in Evanston, Illinois. Founded in 1908, Kellogg is one of the oldest and most p ...

Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...

; Joseph V. Tripodi, Executive Vice President, Chief marketing & Commercial Officer,

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...

2015

David Aaker, Vice-chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the

Haas School of Business The Walter A. Haas School of Business, also known as Berkeley Haas, is the business school of the University of California, Berkeley, a public research university in Berkeley, California. It was the first business school at a public university i ...

University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...

;

Yvon Chouinard Yvon Chouinard (born November 9, 1938) is an American rock climber, environmentalist, philanthropist and outdoor industry businessman. His company, Patagonia, is known for its commitment to protecting the environment. Chouinard is also a surf ...

, Founder of

Patagonia Patagonia () refers to a geographical region that encompasses the southern end of South America, governed by Argentina and Chile. The region comprises the southern section of the Andes Mountains with lakes, fjords, temperate rainforests, and gl ...

;

Trevor Edwards Leonard Trevor Edwards (born 24 January 1937) is a former Wales international footballer. A defender, he played his club football for Charlton Athletic. He was part of the Wales squad for the 1958 FIFA World Cup in Sweden Sweden, form ...

, President, Nike Brand,

Nike, Inc. Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered ne ...

; Shelly Lazarus, Chairman Emeritus,

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

2016

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with J ...

, Marketing Strategist and Author ; Bob Greenberg, Founder, Chairman/CEO ; John Hayes, Former Chief Marketing Officer,

American Express American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...

2017

Seth Godin Seth W. Godin is an American author and former dot com business executive. Background After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in ...

, Author, teacher, entrepreneur;

Lee Clow Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. ''Advertising Age'' referred to him as "advertising's art director guru". Early life Lee Clow was born in Los Angeles, California, ...

, Creative Director,

TBWA TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holdin ...

Chiat Day ; Esther Lee, Chief Marketing Officer,

MetLife MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, wi ...

References

External links

New York Chapter of the American Marketing AssociationOfficial Web Site{{cite web , title=NY AMA Official Web Site, url=http://www.NYAMA.org/, publisher=New York American Marketing Association , accessdate=21 March 2016

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

Businesspeople halls of fame