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Lee Clow
Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. ''Advertising Age'' referred to him as "advertising's art director guru". Early life Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach. Career Clow is best known for co-creating – along with Steve Hayden – Apple Computer's ''1984'' commercial, which launched the Apple Macintosh and the "Think Different" slogan. The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising. He is also known for his work on the PlayStation, Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods. He is a member of numerous advertising and creative halls of fame. Personal life He was a personal friend of Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TBWA\Chiat\Day
TBWA\Chiat\Day ( ) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees. TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP. The current president of the Los Angeles office is Erin Riley; the New York office is headed by Rob Schwartz. Portfolio * "1984" (198 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Next Generation (magazine)
''Next Generation'' was a video game magazine that was published by Imagine Media (now Future US). It was affiliated to and shared editorial with the UK's ''Edge'' magazine. ''Next Generation'' ran from January 1995 until January 2002. It was published by Jonathan Simpson-Bint and edited by Neil West. Other editors included Chris Charla, Tom Russo, and Blake Fischer. ''Next Generation'' initially covered the 32-bit consoles including 3DO, Atari Jaguar, and the then-still unreleased Sony PlayStation and Sega Saturn. Unlike competitors ''GamePro'' and ''Electronic Gaming Monthly'', the magazine was directed towards a different readership by focusing on the industry itself rather than individual games. Publication history The magazine was first published by GP Publications up until May 1995 when the publisher rebranded as Imagine Media. In September 1999, ''Next Generation'' was redesigned, its cover name shortened to simply ''NextGen''. This would start what was known as "Lif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Directors
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steve Jobs
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT. He is widely recognized as a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak. Jobs was born in San Francisco to a Syrian father and German-American mother. He was adopted shortly after his birth. Jobs attended Reed College in 1972 before withdrawing that same year. In 1974, he traveled through India seeking enlightenment before later studying Zen Buddhism. He and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later with produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pedigree Petfoods
Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia. History Manchester In 1934, Mars Limited, a division of the large American confectionery company, that had been based in Slough since 1932, acquired Chappel Brothers in Manchester. This company took low-quality meat and canned it as dog food, branded as "Chappie".Hudson, Kenneth: Industrial history from the air, Cambridge University Press 1984 Melton Mowbray In 1951, annual sales reached £1m, and the company moved to Melton Mowbray, using a former sewing-thread mill previously used by Patons and Baldwins. In 1953, the company operated seven days a week, 24 hours a day on a shift system. A continuous sterilisation process was introduced instead of batch processing. New dog food brands Pal and Lassie were introduced during the 1950s. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nissan
, trade name, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun brands, with in-house performance tuning products (including cars) labelled Nismo. The company traces back to the beginnings of the 20th century, with the Nissan ''zaibatsu'', now called Nissan Group. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. , Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Since October 2016 Nissan has held a 34% controlling stake in Mitsubishi Motors. In 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
California Cooler
California Cooler is a brand of alcoholic beverage. The product is a sangria packaged in a 12 fl. oz. glass bottle. Although sangria's existence predates wine, the California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Assoc, which was eventually also sold in a 2-liter bottle. After its founding in 1976, the originaCaliforniaCooler exploded on the beverage market when Lodi High School friends, Michael Crete and R. Stuart Bewley, and their original partners (mostly friends and family) raised $140,000 to begin commercial production. By 1985, it was selling a reported 12.3 million cases a year worth $125 million. In 1985, Crete and Bewley sold the company to liquor giant Brown-Forman Inc. in a deal valued up to $146 million. Brown Forman were national distributor of wine and spirits brands such as Jack Daniels and Korbel Sparkling wines. Soon after, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taco Bell Chihuahua
Gidget (February 7, 1994 – July 21, 2009), nicknamed the "Taco Bell Chihuahua", was an advertising figure and mascot for Taco Bell from September 1997 to July 2000. She was voiced by Carlos Alazraqui, and developed by TBWA. The Chihuahua is a breed commonly associated with Mexico. History In September 1997, Taco Bell used the dog in one advertisement in the Northeastern United States. The advertising campaign began during a peak in the " Burger wars," in which several fast food chains were engaged in large advertising campaigns against each other. The dog was made to speak through special effects. Her advertising catchphrase was ''"¡Yo quiero Taco Bell!"'' ("I want Taco Bell!"). Her voiceover was provided by Carlos Alazraqui, who says that the voice is a cross between Hungarian-born actor Peter Lorre ('' The Maltese Falcon'') and Ren Höek, the cartoon chihuahua from ''The Ren & Stimpy Show'' (who in turn was also based on Lorre), with a touch of Anthony Quinn from '' Requie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Energizer Bunny
The Energizer Bunny is the marketing mascot of Energizer batteries in North America. It is a pink mechanical toy rabbit wearing sunglasses and blue and black striped flip-flops that beats a bass drum bearing the Energizer logo. History The Energizer Bunny was first created as a parody of the Duracell Bunny, which first appeared in television advertising in 1973, in its "Drumming Bunny" commercial. Duracell had purportedly trademarked the drumming bunny character, but whether they had or not, said trademark had lapsed by 1988, providing Energizer an opening to create their own trademark. The first Energizer Bunny commercial was broadcast on United States television on October 30, 1988. Produced by DDB Needham Worldwide, the spot began as a direct parody of Duracell's "Drumming Bunny" ad. In the original Duracell ads, a set of battery-powered drum-playing toy rabbits gradually slow to a halt until only the toy powered by a Duracell copper-top battery remains active. In Energize ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Imagine Media
Future US, Inc. (formerly known as Imagine Media and The Future Network USA) is an American media corporation specializing in targeted magazines and websites in the video games, music, and technology markets. Headquartered in New York City, the corporation has offices in: Alexandria, Virginia; Minneapolis, Minnesota; and Washington, D.C. Future US is owned by parent company, Future plc, a specialist media company based in Bath, Somerset, England. History The company was established when Future plc acquired struggling Greensboro ( N.C.) video game magazine publisher GP Publications, publisher of ''Game Players'' magazine, in 1994. The company launched a number of titles including ''PC Gamer'', and relocated from North Carolina to the San Francisco Bay Area, occupying various properties in Burlingame and South San Francisco. When Chris Anderson, the founder of Future plc, sold Future to Pearson plc he retained GP, renamed Imagine Media, Inc. in June 1995, and operated it as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PlayStation (console)
The (abbreviated as PS, commonly known as the PS1/PS one or its codename PSX) is a home video game console developed and marketed by Sony Computer Entertainment. It was released in Japan on 3 December 1994, in North America on 9 September 1995, in Europe on 29 September 1995, and in Australia on 15 November 1995. As a fifth-generation console, the PlayStation primarily competed with the Nintendo 64 and the Sega Saturn. Sony began developing the PlayStation after a failed venture with Nintendo to create a CD-ROM peripheral for the Super Nintendo Entertainment System in the early 1990s. The console was primarily designed by Ken Kutaragi and Sony Computer Entertainment in Japan, while additional development was outsourced in the United Kingdom. An emphasis on 3D polygon graphics was placed at the forefront of the console's design. PlayStation game production was designed to be streamlined and inclusive, enticing the support of many third-party developers. The console proved ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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