|
Advertising Board Of The Philippines
Advertising Board of the Philippines (Adboard) was an advertising trade association in the Philippines. Founded in 1974, it served as a centralized self-regulatory body for the country's advertising industry until its cesure of operations in 2014. History The Advertising Board of the Philippines (Adboard) was incorporated as the Philippine Board of Advertising on May 3, 1974. It was established after a series of meetings in 1973 by major stakeholders of advertising industry in the Philippines. Its foundation was officially supported by the government's Department of Public Information (DPI). The PBA was renamed as the Adboard in 1989. The Adboard served as the advertising self-regulation body of the Philippines until 2008, when the Ad Standards Council took over the role. In the 2010s, the Adboard saw some of its founding member organizations filing a leave of absence. The organization underwent an unspecified internal crisis which led to the cancellation of its Advertising Con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Standards Council Of The Philippines
The Ad Standards Council (ASC) is a regulatory body of the advertising industry in the Philippines. History The Ad Standards Council (ASC) was established by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies - Philippines. It started operations on March 31, 2008 when the three organization signed an agreement with the Advertising Board of the Philippines (AdBoard). Under the deal, the ASC took over the screening function of the Adboard through its Advertising Content and Review Committee (ACRC). The Adboard would later become defunct in July 2016. Role The ASC is a self-regulatory organization and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast. This includes television, radio, print, internet, out of home, and cinema ads. The materials are reviewed if they are compliant with the prevailin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nonprofit Organization
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in contrast with an entity that operates as a business aiming to generate a Profit (accounting), profit for its owners. A nonprofit is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. An array of organizations are nonprofit, including some political organizations, schools, business associations, churches, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be Tax exemption, tax-exempt, and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as a nonprofit entity without securing tax-exempt status. Key aspects of nonprofits are accountability, trustworth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Non-governmental Organization
A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in humanitarianism or the social sciences; they can also include clubs and associations that provide services to their members and others. Surveys indicate that NGOs have a high degree of public trust, which can make them a useful proxy for the concerns of society and stakeholders. However, NGOs can also be lobby groups for corporations, such as the World Economic Forum. NGOs are distinguished from international and intergovernmental organizations (''IOs'') in that the latter are more directly involved with sovereign states and their governments. The term as it is used today was first introduced in Article 71 of the newly-formed United Nations' Charter in 1945. While there is no fixed or formal definition for what NGOs are, they are genera ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Self-regulatory Organization
A self-regulatory organization (SRO) is an organization that exercises some degree of regulatory authority over an industry or profession. The regulatory authority could exist in place of government regulation, or applied in addition to government regulation. The ability of an SRO to exercise regulatory authority does not necessarily derive from a grant of authority from the government. United States In United States securities law, a self-regulatory organization is a defined term. The principal federal regulatory authority—the Securities and Exchange Commission (SEC)—was established by the Federal Securities Exchange Act of 1934. The SEC originally delegated authority to the National Association of Securities Dealers (NASD, now Financial Industry Regulatory Authority (FINRA)) and to the national stock exchanges (e.g., the NYSE) to enforce certain industry standards and requirements related to securities trading and brokerage. On July 26, 2007 the SEC approved a merger ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Industry
The advertising industry is the global industry of public relation and marketing companies, media services and advertising agencies - largely controlled today by just a few international holding companies (WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu). It is a global, multibillion-dollar business that connects manufacturers and consumers. The industry ranges from nonprofit organizations to Fortune 500 companies. Revenues of U.S. advertising agencies (more than 65,000 advertising businesses employing more than 248,000 employees) were $166.8 billion in 2014. In 2016, global advertising sales reached $493 billion. For 2017 it was estimated that digital ad sales were first to surpass the TV market. Trade associations A non-comprehensive list of national and supranational advocacy organisations of the industry includes: *International Advertising Association (IAA) (international) *Advertising Association (UK) *Association of National Advertisers (US) *American Advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political influence One of the primary purposes of trade groups, particularly in the United States, is to attempt to influence p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republika sang Filipinas * ibg, Republika nat Filipinas * ilo, Republika ti Filipinas * ivv, Republika nu Filipinas * pam, Republika ning Filipinas * krj, Republika kang Pilipinas * mdh, Republika nu Pilipinas * mrw, Republika a Pilipinas * pag, Republika na Filipinas * xsb, Republika nin Pilipinas * sgd, Republika nan Pilipinas * tgl, Republika ng Pilipinas * tsg, Republika sin Pilipinas * war, Republika han Pilipinas * yka, Republika si Pilipinas In the recognized optional languages of the Philippines: * es, República de las Filipinas * ar, جمهورية الفلبين, Jumhūriyyat al-Filibbīn is an archipelagic country in Southeast Asia. It is situated in the western Pacific Ocean and consists of around 7,641 islands t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Industry Self-regulation
Industry self-regulation is the process whereby members of an industry, trade or sector of the economy monitor their own adherence to legal, ethical, or safety standards, rather than have an outside, independent agency such as a third party entity or governmental regulator monitor and enforce those standards. Self-regulation may ease compliance and ownership of standards, but it can also give rise to conflicts of interest. If any organization, such as a corporation or government bureaucracy, is asked to eliminate unethical behavior within their own group, it may be in their interest in the short run to eliminate the appearance of unethical behavior, rather than the behavior itself, by keeping any ethical breaches hidden, instead of exposing and correcting them. An exception occurs when the ethical breach is already known by the public. In that case, it could be in the group's interest to end the ethical problem to which the public has knowledge, but keep remaining breaches hidden. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philippine Information Agency
The Presidential Communications Group, or simply the Communications Group, is the collective name for the offices within the Office of the President of the Philippines and refers to the position of the Office of the Press Secretary, formerly known as the Secretary of the Presidential Communications Operations Office (PCOO). The office of the presidential spokesperson was previously under the Communications Group. The Communications Group is primarily responsible for planning, programming, and coordinating the activities that will most effectively collect information about what is happening in the Executive branch of the government, and getting this information to the media. The Group's other role is to help Filipinos understand government policies and programs, and to shore up support for them. Presidential Spokesperson The Presidential Spokesperson spoke on behalf of the President about matters of public interest. Considering the restricted level of access that the media has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Davao City
Davao City, officially the City of Davao ( ceb, Dakbayan sa Dabaw; ), is a first class highly urbanized city in the Davao Region, Philippines. The city has a total land area of , making it the largest city in the Philippines in terms of land area. It is the third-most populous city in the Philippines after Quezon City and Manila, and the most populous in Mindanao. According to the 2020 census, it has a population of 1,776,949 people. It is geographically situated in the province of Davao del Sur and grouped under the province by the Philippine Statistics Authority, but the city is governed and administered independently from it. The city is divided into three congressional districts, which are subdivided into 11 administrative districts with a total of 182 barangays. Davao City is the center of Metro Davao, the second most populous metropolitan area in the Philippines. The city serves as the main trade, commerce, and industry hub of Mindanao, and the regional center of D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kapisanan Ng Mga Brodkaster Ng Pilipinas
The Kapisanan ng mga Brodkaster ng Pilipinas (KBP; en, Association of Broadcasters of the Philippines) is a broadcast media organization in the Philippines which provides its members broadcasting standards. The KBP was organized on April 27, 1973 in order to promote professional and ethical standards in Philippine broadcasting both in radio and television. The KBP provides broadcast media regulations and guidelines for news, public affairs and commentaries, political broadcasts, children's shows, religious programming, and including advertising to its members. The members of the KBP are composed of the owners and operators of radio and television stations including the radio and television stations themselves. Broadcast code of the Philippines The KBP’s Broadcast Code is a set of standards for performance and ethics to be followed by member radio and television stations. The Code is in 3 parts: Part 1 includes the 33 articles of which the standards for programming are illus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
