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Abandonment Rate
In marketing, abandonment rate is a term associated with the use of virtual shopping carts. Also known as "shopping cart abandonment". Although shoppers in brick and mortar stores rarely abandon their carts, abandonment of virtual shopping carts is quite common. Marketers can count how many of the shopping carts used in a specified period result in completed sales versus how many are abandoned. The abandonment rate is the ratio of the number of abandoned shopping carts to the number of initiated transactionsFarris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCommon Language in Marketing Project or to the number of completed transactions.Ame ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wish List
A wish list, wishlist or want list is an itemization of goods or services that a person or organization desires. The author may distribute copies of their list to family, friends, and other stakeholders who are likely to purchase gifts for the would-be recipient or to offer some of the listed items for sale. The goal of a wish list is to facilitate communication between the gift receiver and the gift giver. Wish lists often contain items that a gift purchaser can obtain from a variety of retailers. Some wish lists are specialized for particular purposes or concentrated at individual retailers, such as gift registries (e.g., bridal registries). Occasions In some cultures, people often exchange wish lists before major holidays that include gift-giving, such as Christmas and birthdays. Other common occasions for issuing wish lists include baby showers, housewarmings, weddings, and charity drives. Types * A gift registry is a type of wish list that contains only items tha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Terms
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SaleCycle
SaleCycle is a UK based global Behavioural Marketing firm. It works with online companies to reconnect with customers they've lost online, providing On-Site Remarketing and Email Remarketing solutions or application forms with dynamic and personalized messages in real-time. SaleCycle also offers segmentation and customization of online shopping experiences for consumers. Key features of its services include real-time reporting and IT service management. The firm's operations have enabled it to manage specific statistics regarding user behaviour through the online shopping process and it has released several market research studies, Infographics, eBooks, articles and educational webinars about eCommerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managemen ... strategies. The company wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Email Remarketing
Email remarketing refers to the email systems used by merchants to follow up with website visitors who do not make a desired purchase action. It is a development of email marketing that aims to re-attract website viewers or customers. In other words, the whole idea of email remarketing is attracting customers or users back for purchase, growing repeated customers. Types of email remarketing Email remarketing can be done through various kinds of emails, such as: Browse abandonment emails Browse abandonment emails reconnect merchants with website visitors who quit the site without purchase action, giving chances to turn window shoppers into actual buyers. Browse abandonment is on the upper side of the purchase funnel, and the next abandonment which stop customers accessing to check-out is cart abandonment. Instead of contacting everyone, marketers are more likely to send email to the people who have shown obvious interest on the products. For example, they are the ones who brow ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Design
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines. History 1988–2001 Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copywriting
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Employment Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies. *Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an advertise ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details). History Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being more accessible, tons of pages with bad user experience were created. As competition grew on the web during the early 2000s, website analysis tools became available, and awareness of website usability grew, internet marketers were prompted to produce measurables for their tactics and improve their website's user experience. In 2004, new tools enabled internet marketers to experiment with website design and content variations to determine which layo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kansas City Star
''The Kansas City Star'' is a newspaper based in Kansas City, Missouri. Published since 1880, the paper is the recipient of eight Pulitzer Prizes. ''The Star'' is most notable for its influence on the career of President Harry S. Truman and as the newspaper where a young Ernest Hemingway honed his writing style. The paper is the major newspaper of the Kansas City metropolitan area and has widespread circulation in western Missouri and eastern Kansas. History Nelson family ownership (1880–1926) The paper, originally called ''The Kansas City Evening Star'', was founded September 18, 1880, by William Rockhill Nelson and Samuel E. Morss. The two moved to Missouri after selling the newspaper that became the '' Fort Wayne News Sentinel'' (and earlier owned by Nelson's father) in Nelson's Indiana hometown, where Nelson was campaign manager in the unsuccessful Presidential run of Samuel Tilden. Morss quit the newspaper business within a year and a half because of ill health. At ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shopping Cart Software
Shopping cart software is a piece of e-commerce software on a web server that allows visitors to have an Internet site to select items for eventual purchase.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCommon Language in Marketing Project The software allows online shopping customers to accumulate a list of items for purchase. At the point of sale, the software typically calculates a total for the order, including freight transport, postage as well as packaging and labeling. Associated taxes are calculated as applicable. This software also allows for a final review of the shortlisted purchase and the choice for a user to modif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Oxford
, mottoeng = The Lord is my light , established = , endowment = £6.1 billion (including colleges) (2019) , budget = £2.145 billion (2019–20) , chancellor = The Lord Patten of Barnes , vice_chancellor = Louise Richardson , students = 24,515 (2019) , undergrad = 11,955 , postgrad = 12,010 , other = 541 (2017) , city = Oxford , country = England , coordinates = , campus_type = University town , athletics_affiliations = Blue (university sport) , logo_size = 250px , website = , logo = University of Oxford.svg , colours = Oxford Blue , faculty = 6,995 (2020) , academic_affiliations = , The University of Oxford is a collegiate research university in Oxf ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
