2012 Summer Olympics Marketing
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2012 Summer Olympics Marketing
2012 Summer Olympics marketing was a long running campaign that began when London won its bid to host the games in 2005. Merchandise On 21 July 2009, the LOCOG announced that Hornby had won the licence to develop and market a range associated with the Games. In March 2011, the LOCOG commissioned and published a series of training guides. The merchandise was sold online and in five shops known as "The London 2012 Shop". In addition, Adidas sold its London 2012 range in its flagship store on Oxford Street, and selected Next stores sold their 2012 range. Sainsbury's as official sponsors of the Paralympics also sold merchandise within their stores. Official song "Survival", a single released by the English band Muse, was the official song of the Olympics. It was broadcast when the athletes entered the stadium and in the period before medal ceremonies; international broadcasters also played it while reporting on the Games. Stamps In August 2009, the Royal Mail commissioned artists an ...
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London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ...
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Chariots Of Fire (instrumental)
''Chariots of Fire'' is a 1981 British historical drama, historical Sports film, sports drama film directed by Hugh Hudson, written by Colin Welland and produced by David Puttnam. It is based on the true story of two British athletes in the 1924 Summer Olympics, 1924 Olympics: Eric Liddell, a devout Scottish people, Scottish Christian who runs for the glory of God, and Harold Abrahams, an English Jew who runs to overcome prejudice. Ben Cross and Ian Charleson star as Abrahams and Liddell, alongside Nigel Havers, Ian Holm, John Gielgud, Lindsay Anderson, Cheryl Campbell, Alice Krige, Brad Davis (actor), Brad Davis and Dennis Christopher in supporting roles. Kenneth Branagh makes his debut in a minor role. ''Chariots of Fire'' was nominated for seven Academy Awards and won four, including Academy Award for Best Picture, Best Picture, Academy Award for Best Original Screenplay, Best Original Screenplay and Academy Award for Best Original Score, Best Original Score for Vangelis' Cha ...
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Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuade ...
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Dunlop Sport (Australia)
Dunlop Sport (Australia) was the local subsidiary of the international sports equipment company Dunlop Sport. Focused on the tennis and golf markets, Dunlop Australia products included tennis and squash racquets, tennis balls, squash balls, golf clubs and golf balls.Dunlop products and sports
on Dunlop Sport Australia (archived, 4 March 2008)
The company also manufactured through the "Dunlop Footwear" . Some of its most renowned shoes were the
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Sportscraft
Sportscraft is an Australian women's and men's clothing brand sold through department stores and over 20 of its own branded outlets. It began with the 'Sportsleigh' manufacturing company, that grew from the tailoring business founded by Russian Jewish immigrant Wolf Bardas in Melbourne in 1914. In 1947 the business branched into retail with the first Sportsleigh stores opened in Collins Street, Melbourne, Collins Street and Toorak, Victoria, Toorak Road, Melbourne. The name was changed to 'Sportscraft' in 1948. The name reflected a focus on tailored casual wear, predominantly jodhpurs, slacks, pleated skirts and shirts. Innovative marketing under the leadership of Morris Bardas resonated with women in post-war Australia and became a respected and iconic brand. After his death in 1959, his vision was continued by his son David Bardas who succeeded him at the head of the company. Over the following decades the business continued to flourish and grow, expanding into youth-oriented f ...
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Fabrics
Textile is an umbrella term that includes various fiber-based materials, including fibers, yarns, filaments, threads, different fabric types, etc. At first, the word "textiles" only referred to woven fabrics. However, weaving is not the only manufacturing method, and many other methods were later developed to form textile structures based on their intended use. Knitting and non-woven are other popular types of fabric manufacturing. In the contemporary world, textiles satisfy the material needs for versatile applications, from simple daily clothing to bulletproof jackets, spacesuits, and doctor's gowns. Textiles are divided into two groups: Domestic purposes onsumer textilesand technical textiles. In consumer textiles, aesthetics and comfort are the most important factors, but in technical textiles, functional properties are the priority. Geotextiles, industrial textiles, medical textiles, and many other areas are examples of technical textiles, whereas clothing and ...
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Fashion Designers
Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends, and has varied over time and place. "A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for consumers. He or she can specialize in clothing, accessory, or jewelry design, or may work in more than one of these areas." Fashion designers Fashion designers work in a variety of different ways when designing their pieces and accessories such as rings, bracelets, necklaces and earrings. Due to the time required to put a garment out in market, designers must anticipate changes to consumer desires. Fashion designers are responsible for creating looks for individual garments, involving shape, color, fabric, trimming, and more. Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are use ...
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Fashion Show
A fashion show ( French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The four major fashion weeks in the world, collectively known as the "Big 4", are those in Paris, London, Milan, and New York. Berlin fashion week is also of global importance. In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. Clothing is illuminated on the catwalk using various forms of lighting and special effects. The order in which each model walks out, wearing a specific outfit, is usually planned in accordance with the statement that the designer wants to make about their collection. It is then up to the audience to not only try to understand what the designer is trying to say, but to also visually deconstruct ea ...
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12-05-28-olympia-einkleidung-allgemein-08
1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. In conventions of sign where zero is considered neither positive nor negative, 1 is the first and smallest positive integer. It is also sometimes considered the first of the infinite sequence of natural numbers, followed by  2, although by other definitions 1 is the second natural number, following  0. The fundamental mathematical property of 1 is to be a multiplicative identity, meaning that any number multiplied by 1 equals the same number. Most if not all properties of 1 can be deduced from this. In advanced mathematics, a multiplicative identity is often denoted 1, even if it is not a number. 1 is by convention not considered a prime number; this was not universally accepted until the mid-20th century. Additionally, 1 is the s ...
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Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the United States. The publication has won more than 40 Pulitzer Prizes. It is owned by Patrick Soon-Shiong and published by the Times Mirror Company. The newspaper’s coverage emphasizes California and especially Southern California stories. In the 19th century, the paper developed a reputation for civic boosterism and opposition to labor unions, the latter of which led to the bombing of its headquarters in 1910. The paper's profile grew substantially in the 1960s under publisher Otis Chandler, who adopted a more national focus. In recent decades the paper's readership has declined, and it has been beset by a series of ownership changes, staff reductions, and other controversies. In January 2018, the paper's staff voted to unionize and final ...
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Hampstead Theatre
Hampstead Theatre is a theatre in South Hampstead in the London Borough of Camden. It specialises in commissioning and producing new writing, supporting and developing the work of new writers. Roxana Silbert has been the artistic director since 2019. History The original theatre (The Hampstead Theatre Club) was created in 1959 in Moreland Hall, a parish church school hall in Holly Bush Vale, Hampstead Village. James Roose-Evans was the founder and first Artistic Director, and the 1959–1960 season included ''The Dumb Waiter'' and ''The Room'' by Harold Pinter, Eugène Ionesco's ''Jacques'' and ''The Sport of My Mad Mother'' by Ann Jellicoe. In 1962 the company moved to a portable cabin in Swiss Cottage where it remained for nearly 40 years, before, in 2003, the new purpose-built Hampstead Theatre opened in Swiss Cottage. The main auditorium seats 373 people. The studio theatre, Hampstead Downstairs, seats up to 100 people and was turned into a laboratory for new writing in ...
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Chariots Of Fire (play)
''Chariots of Fire'' is a 2012 stage adaptation of the 1981 Oscar-winning film of the same name. Production of the Olympic-themed play, which opened at London's Hampstead Theatre 9 May 2012 and transferred to the West End on 23 June 2012, was partially inspired by the 2012 London Summer Olympics. Overview The ''Chariots of Fire'' adaptation for the stage was written by playwright Mike Bartlett, and Edward Hall directed the play. It starred Jack Lowden as Scottish missionary Eric Liddell, and James McArdle as Jewish Cambridge student Harold Abrahams. For the production, stage designer Miriam Buether transformed the entire theatre into an Olympic stadium, so that audiences had the experience of being in the Olympic stands.
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