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2010s Fashion
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram. Popular global fashion brands of the decade included Abercrombie and Fitch, Adidas, Balenciaga, Ben Sherman, Burberry, Christian Dior, Coach, DSquared2, Dorothy Perkins, Fashion Nova, Forever 21, Gucci, H&M, Hollister, Hugo Boss, Lacoste, Louis Vuitton, Marks and Spencer, Michael Kors, Monsoon Accessorize, Nike, Nine West, Off-White, River Island, Supreme, Topman, Topshop, Uniqlo, Under Armour, and Vans. Designers and models The leading European and American designers of the early 2010s included Nicolas Ghesquière, Miuccia Prada, Frida Giannini, Ma ...
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2000s In Fashion
2000s fashion is often described as being a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing (e.g. boho), as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of all sexes, followed by the retro inspired indie look later in the decade. Those usually age 25 and older adopted a dressy casual style which was popular throughout the decade. Globalization also influenced the decade's clothing trends, with the incorporation of Middle Eastern and Asian dress into mainstream European, American and Australasian fashion. Furthermore, eco-friendly and ethical clothing, such as recycled fashions and fake fur, were prominent in the decade. In the early 2000s, many mid and late 1990s fashions remained fashionable around the globe, while simultaneously introducing newer trends. The later years of the decade saw a large-scale revival of clothing designs primarily from the 1960s ...
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Fast Fashion
Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail stores quickly, while demand is at its highest. The term ''fast fashion'' is also used generically to describe the products of the fast fashion business model. Fast fashion grew during the late 20th century as manufacturing of clothing became less expensive — the result of more efficient supply chains and new quick response manufacturing methods, and greater reliance on low-cost labor from the apparel manufacturing industries of South, Southeast, and East Asia, where women make up 85-90% of the garment workforce. Labor practices of fast fashion are often exploitative, and due to the gender concentration of the garment industry, women are more vulnerable. Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large ...
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Forever 21
Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014. it is currently operated by Authentic Brands Group and Simon Property Group, with about 540 outlets. The company sells accessories, beauty products, home goods, and clothing for women, men and children, and is considered an epitome of the fast fashion industry due to its fashionable and trendy offerings with very low pricing.Earnest, Leslie"Forever 21 to Acquire Retailer Gadzooks" ''Los Angeles Times'', 18 February 2005. Retrieved 14 May 2014. The company has been involved in various controversies that include labor practice issues and copyright infringement accusations. History 1984–2017: founding and expansion Originally known as Fashion 21, the store was founded in Los Angeles on April 16, 1984, by Do Won Chang and Jin S ...
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Fashion Nova
Nova is an American fast fashion retail company. The company primarily operates online, but it also has five brick-and-mortar locations. Fashion Nova is known to use social media marketing, particularly on Instagram. Models, celebrities, and other customers receive payments or free clothing in exchange for generating publicity about the company. History Fashion Nova was founded in 2006 by its CEO Richard Saghian, who started his career in the retail industry by working at his father's clothing boutique located in Los Angeles. Fashion Nova opened its first location in Panorama City, Los Angeles inside the Panorama Mall, selling inexpensive club-wear attire. In 2013, Saghian launched the e-commerce website for Fashion Nova. In 2016, Fashion Nova launched the Curve Collection. In 2018, the company expanded to menswear with the release of their Fashion Nova Men's line. In December 2019, the United States Department of Labor launched an investigation and found that some Fashion No ...
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Dorothy Perkins
Dorothy Perkins is an online British women's fashion brand based in the United Kingdom. Formerly a store chain, it sold both its own range of clothes and branded fashion goods until February 2021, when it became part of Boohoo.com, having been acquired after the collapse of Philip Green's fashion empire Arcadia Group. History Founded in 1909 under the name H. P. Newman, the company changed its trading name to Dorothy Perkins in 1919. In the 1960s, Dorothy Perkins was controlled by the Farmer family, who used to own Winster Hosiery. Staff in the branches could expect regular visits from Alan Farmer, whose picture was printed in a booklet handed to new employees. Best known for its lingerie, tights, and sleepwear collections, its other clothes had difficulty competing with the more trendy Lewis Separates, now owned by River Island Clothing Company Ltd, and Peter Robinson. In the late 1960s, Dorothy Perkins co-funded Biba's expansion into a large boutique on Kensington High ...
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DSquared2
Dean and Dan Caten (né Catenacci; born December 19, 1964) are Canadian fashion designers, radio personalities, and businessmen. They are identical twin brothers and the founders and owners of Dsquared², an Italian luxury fashion house based in Milan. Early life Dean and Dan Caten were born in 1964 in Toronto, Ontario and grew up in Willowdale. They have seven older siblings. Their father is from Casalvieri, a small town in Ciociaria, Lazio, Italy. In 1983, they moved to New York to study fashion at Parsons School of Design, but stayed for only one semester before returning to Toronto. Finding a financial backer in 1986, they launched their first signature womenswear collection, DEanDAN. By 1988 they had signed on to label Ports International (currently Ports 1961) as creative directors. At the same time, the Catens designed for their lower-end, leisure brand, Tabi International. In 1991, the brothers moved to Milan, Italy where they worked as designers for the house of Gi ...
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Coach New York
Coach New York, commonly known as Coach, is an American fashion house specializing in leather handbags, luggage, and accessories, as well as ready-to-wear. Coach licenses its name and branding to Luxottica for eyewear and Paris-based Interparfums for fragrances. Stuart Vevers has been the executive creative director since 2013. It is the main subsidiary of Tapestry, Inc., formerly known as Coach, Inc. History 1941–1985 Coach was founded in 1941 as a family-run workshop in a loft on 34th Street in Manhattan, with six leather-workers who made wallets and billfolds by hand. In 1946, Miles Cahn (1921–2017) and his wife Lillian (1923–2013) joined the company. Miles and Lillian Cahn were owners of a leather handbag manufacturing business and were knowledgeable about leatherworks and business. By 1950, Cahn had taken over the company. During the early years, Cahn noticed the distinctive properties and qualities of the leather used to make baseball gloves. With wear and ...
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Christian Dior
Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer, best known as the founder of one of the world's top fashion houses, Christian Dior SE, which is now owned by parent company LVMH. His fashion houses are known all around the world, specifically "on five continents in only a decade" (Sauer). He was the second child of a family of seven, born to Maurice Dior and Madeleine Martin, in the town of Granville. Dior's artistic skills led to his employment and design for various well-known fashion icons in attempts to preserve the fashion industry during World War II. Post-war, he founded and established the Dior fashion house, with his collection of the " New Look" revolutionising women's dress and contributing to the reestablishment of Paris as the centre of the fashion world. Throughout his lifetime, he won numerous awards for Best Costume Design. Upon his death in 1957, various contemporary icons paid tribute to his life and work. Early ...
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Burberry
Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessories, and footwear. Its name and branding are licensed to Coty for fragrances and cosmetics and to Luxottica for eyewear. History Early years, 19th century Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. By 1870, the business had established itself by focusing on the development of outdoors attire. In 1879, Burberry introduced gabardine to his brand, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. In 1891, Burberry opened a shop in the Haymarket, London. 20th century In 1901, the Burberry Equestrian Knight logo was developed containing the Latin word "Prorsum", meaning "forwards", a ...
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Ben Sherman
Ben Sherman is a British clothing brand selling shirts, sweaters, suits, outerwear, shoes and accessories predominantly for men. Ben Sherman designs sometimes feature the Royal Air Force roundel which is often called the mod target. In its beginnings in the 1960s, the company made its mark with fashionable short sleeved, button-down collared shirts. History The company was founded in 1963 by Arthur Benjamin Sugarman (1925–1987), the son of a Jewish salesman, born in Brighton. He emigrated to the United States in 1946, via Canada, where he later became a naturalised US citizen. He married the daughter of a Californian clothes producer and later returned to Brighton, where he established a shirt factory at 21 Bedford Square in 1963. Sugarman had realised that early 1960s London-based modern jazz fans were eagerly buying the Oxford-collared American button-down shirt brands such as Brooks Brothers, Arrow, and Hathaway, that were worn by visiting American jazz artists includ ...
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Balenciaga
Balenciaga SA ( ) is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastian, Spain. Balenciaga produces ready-to-wear, footwear, handbags, and accessories and licenses its name and branding to Coty for fragrances. The brand is currently owned by the French corporation Kering. History Founding to 1980 Cristóbal Balenciaga opened his first boutique in San Sebastián, Spain, in 1919, and expanded to include branches in Madrid and Barcelona. The Spanish royal family and the aristocracy wore his designs. When the Spanish Civil War forced him to close his stores, Balenciaga moved to Paris. Balenciaga opened his Paris couture house on Avenue George V in August 1937, where his first fashion show featured designs heavily influenced by the Spanish Renaissance. Balenciaga's success was nearly immediate. In the period of two years, the press lauded him as a revolutionary, and his designs were highly sought-after. Carmel Snow, the edit ...
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Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes ( spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persu ...
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