BURBERRY GROUP PLC, is a British luxury fashion house headquartered
England . Its main fashion house focuses on and distributes
trench coats , ready-to-wear outerwear , fashion accessories ,
fragrances , sunglasses , and cosmetics .
Established in 1856 by
Thomas Burberry , originally focusing on the
development of outdoor attire, the fashion house has moved on to the
high fashion market developing and creation of the first of its kind
fabric called Gabardine, which is completely breathable and
waterproof, exclusively made for the brand. Developing 45 degrees
unique pattern-based scarves , trench coats , and other fashion
accessories. The first shop opened up in the Haymarket , London, in
Burberry was an independent family-controlled company until
1955, when it was reincorporated. The fashion house has dressed
notable actors, world leaders, musicians, and athletes.
Its distinctive check pattern has become one of its most widely
copied trademarks .
Burberry is most famous for its trench coat.
Burberry has branded stores and franchises around the world and sells
through concessions in third-party stores. Its coats were worn in the
trenches of World War I by British soldiers, and for decades
Burberry became so much a part of British culture that
Queen Elizabeth II
Queen Elizabeth II and the Prince of Wales have granted the company
Royal Warrants .
Christopher Bailey has been the
Chief Creative Officer since
2014. The company is listed on the
London Stock Exchange
London Stock Exchange and is a
constituent of the
FTSE 100 Index
FTSE 100 Index . In 2015,
Burberry ranked 73rd in
Interbrand 's Best Global Brands report, ahead of
Ralph Lauren and
Hugo Boss .
Burberry has more than 500 stores in over 50 countries.
It took over 100 years for the
Burberry trench coats to be made in
more than two different colours: khaki (dust-coloured) and black.
Since 2015 trench coats for men as well as women have started to
become available in new colours red, white and honey worldwide.
* 1 History
* 1.1 Early years, 19th century
* 1.2 20th century
* 1.2.1 Influences and rise to prominence
* 1.3 21st century
* 2 Stores
* 3 Brand designs
* 4 Products
* 5 Selected gallery
* 6 References
* 7 External links
EARLY YEARS, 19TH CENTURY
Burberry was founded in 1856 when 21-year-old
Thomas Burberry , a
former draper's apprentice, opened his own store in
Hampshire, England. By 1870, the business had established itself by
focusing on the development of outdoors attire. In 1879, Burberry
introduced in his brand the gabardine , a hardwearing, water-resistant
yet breathable fabric, in which the yarn is waterproofed before
weaving. "Burberry" was the original name, but then the company soon
switched to using the name "Burberrys", after many customers from
around the world began calling it "Burberrys of London". In 1999, it
reverted to its old name, "Burberry". The name "Burberrys of London"
is still visible on many older
Burberry products. In 1891, Burberry
opened a shop in the Haymarket , London. Before being termed as
trench, it was known as the Tielocken worn by the british officers
which featured a belt with no buttons, double- breasted, and protected
the body from neck to knees the word "Trench coat" was coined because
britisher officers wore them at the trenches.
Burberry headquarters on the Haymarket, built 1913
In 1901, the
Burberry Equestrian Knight Logo was developed containing
the Latin word "Prorsum", meaning forwards, and later registered it as
a trademark in 1909. In 1911 they became the outfitters for Roald
Amundsen , the first man to reach the
South Pole , and Ernest
Shackleton , who led a 1914 expedition to cross
Antarctica . A
Burberry gabardine jacket was worn by
George Mallory on his attempt on
Mount Everest in 1924.
Adapted to meet the needs of military personnel, the "trench coat "
was born during the First World War. After the war, the trench coat
became popular with civilians. The iconic
Burberry check has been in
use since at least the 1920s, primarily as a lining in its trench
Burberry also specially designed aviation garments. in 1937,
A.E. Clouston and Betty Kirby-Green broke the world record for the
fastest return flight from
London to Cape Town in "The Burberry" plane
– which was sponsored by the brand.
Burberry was an independent
family controlled company until 1955, when it was taken over by Great
Universal Stores (GUS).
Influences And Rise To Prominence
Stars of the modern world began wearing the Burberrys brand. During
the 1970s and 1980s, Burberrys signed agreements with worldwide
manufacturers to produce complementary products to the existing
British collection such as suits, trousers, shirts, sportswear,
accessories, for men, ladies and children. These products, designed
under the strict control of headquarters in London, were produced and
distributed through independent retail stores worldwide as well as the
Burberry stores, and contributed to the growth of the brand in sales
and profits through to the late 90s, although the full extent of sales
was not apparent in the parent company accounts since much was done
through licensed agreements. The company had signed Lord Litchfield as
photographer, Lord (Leonard) Wolfson was Chairman and Stanley Peacock
OBE Managing Director. In 1998, Burberrys changed their marketing name
Burberry following the retirement of the aforementioned.
Chicago flagship store on the
Magnificent Mile , built
In May 2001, Christopher Bailey joined
Burberry as creative director.
However, between 2001 and 2005,
Burberry became associated with "chav
" and football hooligan culture. This change in the brand reputation
was attributed to lower priced products, the proliferation of
counterfeit goods adopting Burberry's trademark check pattern, as well
as adoption by celebrities prominently identified with "chav" culture.
The association with football hooliganism led to the wearing of
Burberry check garments being banned at some venues. GUS divested
its remaining interest in
Burberry in December 2005.
plc was initially floated on the
London Stock Exchange
London Stock Exchange in July 2002.
In 2005, Sanyo-shokai was the
Burberry ready-to-wear licence holder in
Japan with retail value of €435 million.
Rose Marie Bravo , who as Chief Executive had led Burberry
to mass market success through licensing , decided to retire. She was
replaced by another American,
Angela Ahrendts , who joined from Liz
Claiborne in January 2006, and took up the position of
CEO on 1 July
2006. Ahrendts and Bailey successfully turned around the then Chav
-like reputation that the brand had acquired at the end of Bravo's
tenure, by removing the brand's check-pattern from all but 10% of the
company's products and buying out the Spanish franchise that was worth
20% of group revenues.
Burberry first began selling online in the US, followed by the UK in
October 2006, and the rest of the EU in 2007. Bailey became Chief
Creative Officer in November 2009, whilst it was reported that during
2012 Ahrendts was the highest paid
CEO in the UK, making £16.9m, the
first time an English woman has held that title. A Burberry
Tsim Sha Tsui
Tsim Sha Tsui ,
In October 2013, it was announced that Ahrendts would take up the
position of Senior Vice President of retail and online at Apple, Inc.
from April 2014, and be replaced as
CEO by Bailey. During her tenure,
sales increased to over £2 billion, and shares gained more than
threefold to £7 billion. Although
Burberry promotes its British
connection, according to
The Guardian , a British national daily
newspaper, as of July 2012,
Burberry maintains two production
facilities in Great Britain, one in
Castleford producing raincoats,
and one in
Keighley . In spring 2014, fashion designer Christopher
Burberry and retained the role as chief creative
officer. His basic salary was £1.1m, with total compensation of up
to £10m a year depending on sales targets being met.
In July 2016, it was announced that
Marco Gobbetti will
CEO of the FTSE 100 Company, while Christopher Bailey will
become Creative Director and President. In 2016, the label launched
its "Mr Burberry" fragrance. In 2016,
Burberry had an increase in
reported profits, with 77 percent of sales coming from Burberry's
stores. The increase was in part attributed to strong sales in Asia.
In early May 2017, the store announced it was moving 300 employees
London to Leeds. In July 2017, Gobbetti will replace Bailey as
The number of
Burberry stores on 1 May 2016
South Africa : 4
Egypt : 3
United States : 63
Canada : 12
Brazil : 8
Mexico : 5
Colombia : 2
Panama : 2
Aruba : 1
Barbados : 1
Chile : 1
South Korea : 62
China : 54
Japan : 39
Hong Kong : 15
Taiwan : 15
United Arab Emirates
United Arab Emirates : 13
India : 7
Saudi Arabia : 6
Kuwait : 4
Malaysia : 3
Philippines : 3
Qatar : 3
Singapore : 3
Vietnam : 3
Indonesia : 2
Lebanon : 2
Macau : 2
Mongolia : 2
Thailand : 2
Bahrain : 2
Jordan : 1
Kazakhstan : 1
United Kingdom : 23
France : 22
Italy : 17
Spain : 17
Germany : 11
Turkey : 9
Portugal : 7
Russia : 5
Netherlands : 4
Poland : 4
Azerbaijan : 3
Switzerland : 3
Belgium : 2
Czech Republic : 2
Denmark : 2
Sweden : 2
Austria : 1
Armenia : 1
Croatia : 1
Estonia : 1
Finland : 1
* Georgia : 1
Hungary : 1
* Ireland : 1
Latvia : 1
Lithuania : 1
Norway : 1
Romania : 1
Ukraine : 1
Australia : 5
Burberry operates under 3 sub-brands (2014):
Burberry Prorsum – The most fashion forward collection centered
around runway shows, providing the design inspiration for the brand.
London – The tailored collection, typically what a
customer wears on weekdays for work.
Burberry Brit – The most casual collection, typically worn on
The company's main fashion house focuses on and distributes
ready-to-wear outerwear , fashion accessories , fragrances ,
sunglasses , and cosmetics .
London Store on Bond Street
Burberry scarf with check pattern
Burberry store in
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Retrieved 15 March 2015.
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Burberry History". Burberryplc.com. Retrieved 4
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Chicago Tribune. p. 40. Retrieved 15 March 2015.
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3 October 2011. Retrieved 9 March 2014.
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Burberry Racer Project". Key Publishing
Ltd. 20 November 2009. Retrieved 18 May 2013.
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Retrieved 7 December 2009.
* ^ Bothwell, Claire (28 October 2005). "
Burberry versus The
Chavs". BBC. Retrieved 16 November 2015.
* ^ Ostler, Catherine (5 November 2014). "As Romeo Beckham stars in
their new ad, how
Burberry went from chic to chav to chic again".
Daily Mail. Retrieved 16 November 2015.
* ^ Finch, Julia (18 November 2005). "GUS shareholders to receive
Burberry cheque". London: Guardian News and Media. Retrieved 4 January
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Burberry was kept in
check at GUS". The Telegraph. Retrieved 12 May 2015.
* ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore:
John Wiley & Sons. ISBN 978-1-118-17176-9 .
* ^ "Bravo move to quit puts
Burberry shares out of fashion". The
Telegraph. 7 October 2005. Retrieved 15 March 2015.
* ^ "World Business Forum 2011 : Home". hsmglobal.com. Archived
from the original on 21 May 2015. Retrieved 15 March 2015.
* ^ Hass, Nancy (9 September 2010). "Earning Her Stripes". The Wall
Street Journal. Retrieved 9 March 2014.
* ^ The
Burberry Story Styl.sh. Retrieved 31 January 2014
* ^ "Shop on line". Uk.burberry.com. 5 December 2010. Retrieved 4
* ^ Petroff, Alanna (11 June 2013). "Top paid
CEO in U.K. is an
American woman". CNN Money. Retrieved 11 June 2013.
* ^ Barrow, Becky (10 June 2013). "The 17 million FTST Queen -
Burberry boss tops chief executive earning list". London:
www.dailymail.co.uk. Retrieved 2013-06-11.
* ^ A B Marfil, Lorelei (8 April 2014). "
Angela Ahrendts Named
Honorary DBE". WWD. Retrieved 8 April 2014.
* ^ Andrew Roberts (15 October 2013). "
Burberry Designer Bailey to
CEO as Ahrendts Goes to Apple". Bloomberg. Retrieved 15 October
* ^ Carole Cadwalladr. "The hypocrisy of Burberry\'s \'Made in
Britain\' appeal". the Guardian. Retrieved 15 March 2015.
* ^ "
Burberry shareholders vote against remuneration report". BBC
News . 11 July 2014. Retrieved 12 July 2014.
* ^ Paton, Elizabeth. "
Burberry C.E.O. to Step Down, Ending
Dual-Role Experiment at Helm". NYTimes.com. New York Times. Retrieved
11 July 2016.
* ^ A B Vandevelde, Mark (May 18, 2017). "