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The Info List - Burberry



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BURBERRY GROUP PLC, is a British luxury fashion house headquartered in London, England
England
. Its main fashion house focuses on and distributes trench coats , ready-to-wear outerwear , fashion accessories , fragrances , sunglasses , and cosmetics .

Established in 1856 by Thomas Burberry , originally focusing on the development of outdoor attire, the fashion house has moved on to the high fashion market developing and creation of the first of its kind fabric called Gabardine, which is completely breathable and waterproof, exclusively made for the brand. Developing 45 degrees unique pattern-based scarves , trench coats , and other fashion accessories. The first shop opened up in the Haymarket , London, in 1891. Burberry
Burberry
was an independent family-controlled company until 1955, when it was reincorporated. The fashion house has dressed notable actors, world leaders, musicians, and athletes.

Its distinctive check pattern has become one of its most widely copied trademarks . Burberry
Burberry
is most famous for its trench coat. Burberry
Burberry
has branded stores and franchises around the world and sells through concessions in third-party stores. Its coats were worn in the trenches of World War I by British soldiers, and for decades thereafter Burberry
Burberry
became so much a part of British culture that Queen Elizabeth II
Queen Elizabeth II
and the Prince of Wales have granted the company Royal Warrants .

Christopher Bailey has been the CEO
CEO
and Chief Creative Officer since 2014. The company is listed on the London Stock Exchange
London Stock Exchange
and is a constituent of the FTSE 100 Index
FTSE 100 Index
. In 2015, Burberry
Burberry
ranked 73rd in Interbrand
Interbrand
's Best Global Brands report, ahead of Ralph Lauren
Ralph Lauren
and Hugo Boss
Hugo Boss
. Burberry
Burberry
has more than 500 stores in over 50 countries.

It took over 100 years for the Burberry
Burberry
trench coats to be made in more than two different colours: khaki (dust-coloured) and black. Since 2015 trench coats for men as well as women have started to become available in new colours red, white and honey worldwide.

CONTENTS

* 1 History

* 1.1 Early years, 19th century

* 1.2 20th century

* 1.2.1 Influences and rise to prominence

* 1.3 21st century

* 2 Stores * 3 Brand designs * 4 Products * 5 Selected gallery * 6 References * 7 External links

HISTORY

EARLY YEARS, 19TH CENTURY

Burberry
Burberry
was founded in 1856 when 21-year-old Thomas Burberry , a former draper's apprentice, opened his own store in Basingstoke
Basingstoke
, Hampshire, England. By 1870, the business had established itself by focusing on the development of outdoors attire. In 1879, Burberry introduced in his brand the gabardine , a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. "Burberry" was the original name, but then the company soon switched to using the name "Burberrys", after many customers from around the world began calling it "Burberrys of London". In 1999, it reverted to its old name, "Burberry". The name "Burberrys of London" is still visible on many older Burberry
Burberry
products. In 1891, Burberry opened a shop in the Haymarket , London. Before being termed as trench, it was known as the Tielocken worn by the british officers which featured a belt with no buttons, double- breasted, and protected the body from neck to knees the word "Trench coat" was coined because britisher officers wore them at the trenches.

20TH CENTURY

Former Burberry
Burberry
headquarters on the Haymarket, built 1913

In 1901, the Burberry
Burberry
Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and later registered it as a trademark in 1909. In 1911 they became the outfitters for Roald Amundsen , the first man to reach the South Pole
South Pole
, and Ernest Shackleton , who led a 1914 expedition to cross Antarctica
Antarctica
. A Burberry
Burberry
gabardine jacket was worn by George Mallory
George Mallory
on his attempt on Mount Everest
Mount Everest
in 1924.

Adapted to meet the needs of military personnel, the "trench coat " was born during the First World War. After the war, the trench coat became popular with civilians. The iconic Burberry
Burberry
check has been in use since at least the 1920s, primarily as a lining in its trench coats. Burberry
Burberry
also specially designed aviation garments. in 1937, A.E. Clouston and Betty Kirby-Green broke the world record for the fastest return flight from London
London
to Cape Town in "The Burberry" plane – which was sponsored by the brand. Burberry
Burberry
was an independent family controlled company until 1955, when it was taken over by Great Universal Stores (GUS).

Influences And Rise To Prominence

Stars of the modern world began wearing the Burberrys brand. During the 1970s and 1980s, Burberrys signed agreements with worldwide manufacturers to produce complementary products to the existing British collection such as suits, trousers, shirts, sportswear, accessories, for men, ladies and children. These products, designed under the strict control of headquarters in London, were produced and distributed through independent retail stores worldwide as well as the Burberry
Burberry
stores, and contributed to the growth of the brand in sales and profits through to the late 90s, although the full extent of sales was not apparent in the parent company accounts since much was done through licensed agreements. The company had signed Lord Litchfield as photographer, Lord (Leonard) Wolfson was Chairman and Stanley Peacock OBE Managing Director. In 1998, Burberrys changed their marketing name to Burberry
Burberry
following the retirement of the aforementioned.

21ST CENTURY

Burberry
Burberry
Chicago
Chicago
flagship store on the Magnificent Mile
Magnificent Mile
, built in 2012.

In May 2001, Christopher Bailey joined Burberry
Burberry
as creative director.

However, between 2001 and 2005, Burberry
Burberry
became associated with "chav " and football hooligan culture. This change in the brand reputation was attributed to lower priced products, the proliferation of counterfeit goods adopting Burberry's trademark check pattern, as well as adoption by celebrities prominently identified with "chav" culture. The association with football hooliganism led to the wearing of Burberry
Burberry
check garments being banned at some venues. GUS divested its remaining interest in Burberry
Burberry
in December 2005. Burberry
Burberry
Group plc was initially floated on the London Stock Exchange
London Stock Exchange
in July 2002. In 2005, Sanyo-shokai was the Burberry
Burberry
ready-to-wear licence holder in Japan
Japan
with retail value of €435 million.

In 2006, Rose Marie Bravo , who as Chief Executive had led Burberry to mass market success through licensing , decided to retire. She was replaced by another American, Angela Ahrendts , who joined from Liz Claiborne in January 2006, and took up the position of CEO
CEO
on 1 July 2006. Ahrendts and Bailey successfully turned around the then Chav -like reputation that the brand had acquired at the end of Bravo's tenure, by removing the brand's check-pattern from all but 10% of the company's products and buying out the Spanish franchise that was worth 20% of group revenues.

Burberry
Burberry
first began selling online in the US, followed by the UK in October 2006, and the rest of the EU in 2007. Bailey became Chief Creative Officer in November 2009, whilst it was reported that during 2012 Ahrendts was the highest paid CEO
CEO
in the UK, making £16.9m, the first time an English woman has held that title. A Burberry store in Tsim Sha Tsui
Tsim Sha Tsui
, Hong Kong
Hong Kong

In October 2013, it was announced that Ahrendts would take up the position of Senior Vice President of retail and online at Apple, Inc. from April 2014, and be replaced as CEO
CEO
by Bailey. During her tenure, sales increased to over £2 billion, and shares gained more than threefold to £7 billion. Although Burberry
Burberry
promotes its British connection, according to The Guardian
The Guardian
, a British national daily newspaper, as of July 2012, Burberry
Burberry
maintains two production facilities in Great Britain, one in Castleford
Castleford
producing raincoats, and one in Keighley
Keighley
. In spring 2014, fashion designer Christopher Bailey became CEO
CEO
of Burberry
Burberry
and retained the role as chief creative officer. His basic salary was £1.1m, with total compensation of up to £10m a year depending on sales targets being met.

In July 2016, it was announced that Céline boss Marco Gobbetti will takeover as CEO
CEO
of the FTSE 100 Company, while Christopher Bailey will become Creative Director and President. In 2016, the label launched its "Mr Burberry" fragrance. In 2016, Burberry
Burberry
had an increase in reported profits, with 77 percent of sales coming from Burberry's stores. The increase was in part attributed to strong sales in Asia. In early May 2017, the store announced it was moving 300 employees from London
London
to Leeds. In July 2017, Gobbetti will replace Bailey as CEO.

STORES

The number of Burberry
Burberry
stores on 1 May 2016

Africa

* South Africa
South Africa
: 4 * Egypt
Egypt
: 3

Americas

* United States
United States
: 63 * Canada
Canada
: 12 * Brazil
Brazil
: 8 * Mexico
Mexico
: 5 * Colombia
Colombia
: 2 * Panama
Panama
: 2 * Aruba
Aruba
: 1 * Barbados
Barbados
: 1 * Chile
Chile
: 1

Asia

* South Korea
South Korea
: 62 * China
China
: 54 * Japan
Japan
: 39 * Hong Kong
Hong Kong
: 15 * Taiwan
Taiwan
: 15 * United Arab Emirates
United Arab Emirates
: 13 * India
India
: 7 * Saudi Arabia
Saudi Arabia
: 6 * Kuwait
Kuwait
: 4 * Malaysia
Malaysia
: 3 * Philippines
Philippines
: 3 * Qatar
Qatar
: 3 * Singapore
Singapore
: 3 * Vietnam
Vietnam
: 3 * Indonesia
Indonesia
: 2 * Lebanon
Lebanon
: 2 * Macau
Macau
: 2 * Mongolia
Mongolia
: 2 * Thailand
Thailand
: 2 * Bahrain
Bahrain
: 2 * Jordan
Jordan
: 1 * Kazakhstan
Kazakhstan
: 1

Europe

* United Kingdom
United Kingdom
: 23 * France
France
: 22 * Italy
Italy
: 17 * Spain
Spain
: 17 * Germany
Germany
: 11 * Turkey
Turkey
: 9 * Portugal
Portugal
: 7 * Russia
Russia
: 5 * Netherlands
Netherlands
: 4 * Poland
Poland
: 4 * Azerbaijan
Azerbaijan
: 3 * Switzerland
Switzerland
: 3 * Belgium
Belgium
: 2 * Czech Republic
Czech Republic
: 2 * Denmark
Denmark
: 2 * Sweden
Sweden
: 2 * Austria
Austria
: 1 * Armenia
Armenia
: 1 * Croatia
Croatia
: 1 * Estonia
Estonia
: 1 * Finland
Finland
: 1 * Georgia : 1 * Hungary
Hungary
: 1 * Ireland : 1 * Latvia
Latvia
: 1 * Lithuania
Lithuania
: 1 * Norway
Norway
: 1 * Romania
Romania
: 1 * Ukraine
Ukraine
: 1

Oceania

* Australia
Australia
: 5

BRAND DESIGNS

Burberry
Burberry
operates under 3 sub-brands (2014):

* Burberry
Burberry
Prorsum – The most fashion forward collection centered around runway shows, providing the design inspiration for the brand. * Burberry
Burberry
London
London
– The tailored collection, typically what a customer wears on weekdays for work. * Burberry
Burberry
Brit – The most casual collection, typically worn on the weekend.

PRODUCTS

The company's main fashion house focuses on and distributes ready-to-wear outerwear , fashion accessories , fragrances , sunglasses , and cosmetics .

SELECTED GALLERY

*

Burberry
Burberry
London
London
Store on Bond Street *

Burberry
Burberry
scarf with check pattern *

The Burberry
Burberry
check *

A Burberry
Burberry
store in Recife
Recife
, Brazil
Brazil

REFERENCES

* ^ A B C D "Annual Report 2016" (PDF). Burberry. Retrieved 2 April 2017. * ^ "2014 Best Global Brands". Interbrand. Retrieved 15 March 2015.

* ^ Interbrand. "Rankings - 2015 - Best Global Brands - Best Brands - Interbrand". interbrand.com. Retrieved 2016-03-04. * ^ Burberry
Burberry
Store Fashion. "Store locator". burberry.com. Retrieved 15 March 2015. * ^ A B C D E F G " Burberry
Burberry
History". Burberryplc.com. Retrieved 4 January 2011. * ^ Chastain, Sue (4 December 1985). "Trenchant coat cuffs may fray and buttons may pop but a true believer won\'t abandon his Burberry". Chicago
Chicago
Tribune. p. 40. Retrieved 15 March 2015. * ^ "Mallory and Irvine: Should we solve Everest\'s mystery?". BBC. 3 October 2011. Retrieved 9 March 2014. * ^ "DH Comet G-ACSS & The Burberry
Burberry
Racer Project". Key Publishing Ltd. 20 November 2009. Retrieved 18 May 2013. * ^ "Timeline: Burberry". 2 November 2010. Retrieved 9 March 2014. * ^ A B McDowell, Colin (6 September 2009). "Christopher Bailey: Burberry\'s golden boy". The Times. Retrieved 7 December 2009. * ^ Jones, Dolly (11 November 2009). "All Hail Bailey". Vogue. Retrieved 7 December 2009. * ^ Bothwell, Claire (28 October 2005). " Burberry
Burberry
versus The Chavs". BBC. Retrieved 16 November 2015. * ^ Ostler, Catherine (5 November 2014). "As Romeo Beckham stars in their new ad, how Burberry
Burberry
went from chic to chav to chic again". Daily Mail. Retrieved 16 November 2015. * ^ Finch, Julia (18 November 2005). "GUS shareholders to receive Burberry
Burberry
cheque". London: Guardian News and Media. Retrieved 4 January 2011. * ^ Fletcher, Richard (18 January 2011). "How Burberry
Burberry
was kept in check at GUS". The Telegraph. Retrieved 12 May 2015. * ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9 . * ^ "Bravo move to quit puts Burberry
Burberry
shares out of fashion". The Telegraph. 7 October 2005. Retrieved 15 March 2015. * ^ "World Business Forum 2011 : Home". hsmglobal.com. Archived from the original on 21 May 2015. Retrieved 15 March 2015. * ^ Hass, Nancy (9 September 2010). "Earning Her Stripes". The Wall Street Journal. Retrieved 9 March 2014. * ^ The Burberry
Burberry
Story Styl.sh. Retrieved 31 January 2014 * ^ "Shop on line". Uk.burberry.com. 5 December 2010. Retrieved 4 January 2011. * ^ Petroff, Alanna (11 June 2013). "Top paid CEO
CEO
in U.K. is an American woman". CNN Money. Retrieved 11 June 2013. * ^ Barrow, Becky (10 June 2013). "The 17 million FTST Queen - Burberry
Burberry
boss tops chief executive earning list". London: www.dailymail.co.uk. Retrieved 2013-06-11. * ^ A B Marfil, Lorelei (8 April 2014). " Angela Ahrendts Named Honorary DBE". WWD. Retrieved 8 April 2014. * ^ Andrew Roberts (15 October 2013). " Burberry
Burberry
Designer Bailey to Become CEO
CEO
as Ahrendts Goes to Apple". Bloomberg. Retrieved 15 October 2013. * ^ Carole Cadwalladr. "The hypocrisy of Burberry\'s \'Made in Britain\' appeal". the Guardian. Retrieved 15 March 2015. * ^ " Burberry
Burberry
shareholders vote against remuneration report". BBC News . 11 July 2014. Retrieved 12 July 2014. * ^ Paton, Elizabeth. " Burberry
Burberry
C.E.O. to Step Down, Ending Dual-Role Experiment at Helm". NYTimes.com. New York Times. Retrieved 11 July 2016. * ^ A B Vandevelde, Mark (May 18, 2017). " Burberry