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Hallyu

Global rise in popularity of Korean cultureThe Korean Wave, or hallyu (Korean: 한류; IPA:), refers to the rise in global interest in South Korean popular culture that has spread rapidly since the 1990s. It is led by the spread of K-pop, K-dramas, K-beauty, K-food, and films, with key successes including K-pop groups BTS, Blackpink and Seventeen, the Oscar-winning film Parasite (2019) and the Netflix television series Squid Game (2021–2025).

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