Weardrobe

Street fashion website Weardrobe is an online street fashion community for both novice and established bloggers that allows members to share their outfits and comment on others' photographs. History The concept originated in September 2004, when Weardrobe co-founders Suzanne Xie Rich Tong realized that there were no online applications available to organize clothing. To address the issue, their discussions led to the concept for Weardrobe, and the website officially went online in January 2008. In 2009, Weardrobe was named one of 20 winners of Facebook's fbFund Competition for startups and nonprofit companies, and invited to participate in Facebook's Summer Incubator Program in Palo Alto, California. There, Xie and Tong worked on integrating Facebook Connect with the online fashion network expanding the feature set to Facebook-connected users through friend activity tracking. In 2012, the founders entered a partnership with Urban Outfitters, where select styles would be sent to users who would then post their created outfit on the Weardrobe site. On November 18, 2009, the community was acquired by Like.com. Subsequently, Like.com was acquired by Google on August 20, 2010 for a rumo