WIHS-TV

Origins (1955–1966)

The current station signed on the air on October 12, 1964. It was first licensed to the Boston Catholic Television Center under the call letters WIHS-TV, with the call letters standing for the "IHS" initialism for the Christogram. The station employed a general entertainment format, along with broadcasts of the daily and Sunday Mass. As WIHS, the station initially programmed a "hybrid" schedule—educational (for the Catholic schools in the Boston area) and religious programs during the morning, and syndicated programs and movies (and by 1966, some shows that the Boston area's network affiliates declined to air) in the afternoon and evening. The station also carried two 15-minute local newscasts each weekday, at 5:45 and 10 pm, which consisted of an announcer reading news headlines into a camera.