WHDH-TV

WHDH radio (1990–1992)

Throughout the 1980s, WNEV-TV frequently partnered with WHDH radio (850 AM, now WEEI) for public events such as Project Bread and the Walk For Hunger, as well as for other initiatives. NETV would eventually purchase WHDH on August 7, 1989. In January 1990, Mugar announced that on March 12 of that year, WNEV would change its call letters to WHDH-TV, in order to correspond with its sister radio operation. The WHDH-TV call sign was previously used by the original occupant of channel 5, under the ownership of the Boston Herald-Traveler, from 1957 to 1972. It was Mugar's plan to create, once again, a second major television/radio duopoly, primarily in news, to compete with the long-standing combo of WBZ radio and WBZ-TV. Boston Mayor Ray Flynn declared March 12, 1990, as "WHDH Day" in Boston, celebrating the joining of the radio and television stations. On that day, personalities from WHDH-TV spoke as guests on WHDH radio.