WBIR-TV

WBIR-TV (channel 10) is a television station in Knoxville, Tennessee, United States, affiliated with NBC. It is owned by the Tegna subsidiary of Nexstar Media Group; Nexstar owns ABC affiliate WATE-TV (channel 6). WBIR-TV's studios are located on Bill Williams Avenue in Knoxville's Belle Morris section, and its transmitter is located on Sharp's Ridge in North Knoxville.