Vlogger

China

Later than the U.S., vlogging culture has experienced rapid growth in China since 2018. And unlike the US whose vlogs form of narratives were developed from bottom-to-up, Chinese video-sharing and social media platforms launched a series of campaigns and favourable policies to promote vlogging. For example, Bilibili has launched a campaign called "Everybody can be a vlogger" with a slogan: "A vlog is more than just a record of life, it is an expression of the extraordinary in ordinary life! Become a vlogger, now! We have created the following courses tailored to the student/worker/couple vlogger status, so start your vlogging journey!" To encourage users to participate, the platform offers participants with rewards that are rarely received, one of the most important promises is visibility.