Topic summary
Undercutting
Extracted from the Wikipedia article Price-based selling.
Price-matching guarantees
Price-matching guarantees are commonly used in consumer and industrial markets. In the US, Lowe's Home Improvement Warehouse is an example, as the company frequently states that it has the 'lowest' price stores, and that they will match their competitors. Best Buy has always been known for their price-matching guarantee as well. In the UK, Tesco has referred to "price-matching" in relation to Aldi's prices. While a store with price matching guarantees has no fear of losing customers to rivals' price cuts, it has every incentive to raise its own price to charge a higher price to its loyal customers. It is an anti-competitive tactic that warns competitors not to attempt to steal market share by undercutting prices.