Topic summary
Uberisation
Extracted from the Wikipedia article Gig worker.
Background
Uberisation or uberization is a neologism describing the commercialization of an existing service industry by new participants using computing platforms, such as mobile applications, to aggregate transactions between clients and providers of a service, often bypassing the role of existing intermediaries as part of the so-called platform economy. This business model has different operating costs compared to a traditional business.