Topic summary
Trustworthiness
Extracted from the Wikipedia article Trust (social science).
Economics
The popularization of e-commerce led to new challenges related to trust within the digital economy and the desire to understand buyers' and sellers' decisions to trust one another. For example, interpersonal relationships between buyers and sellers have been disintermediated by the technology, and consequentially they required improvement. Websites can influence the buyer to trust the seller, regardless of the seller's actual trustworthiness. Reputation-based systems can improve trust assessment by capturing a collective perception of trustworthiness; this has generated interest in various models of reputation.