Transformco

Transform SR Brands LLC (doing business asTransformCo, referred to as "New Sears") is an American privately held company formed on February 11, 2019, to acquire some of the assets of Sears Holdings Corporation. The new company is owned by ESL Investments. Following the Chapter 11 bankruptcy filing of Sears Holdings on October 15, 2018, Transformco purchased the surviving assets owned by Sears Holdings for $5.2 billion.

On June 3, 2019, it was announced that Transformco would acquire Sears Hometown and Outlet Stores. As per the deal, Sears Hometown might need to divest its Sears Outlet division to gain approval.

Since its formation, Transformco has been "transition[ing] from being a retailer with real estate to becoming a real estate operating company."