Superheroines

Female superheroines and villains

Female super heroines—and villains—have been around since the early years of comic books dating back to the 1940s. The representation of women in comic books has been questioned in the past decade following the rise of comic book characters in the film industry (Marvel/DC movies). Women are presented differently than their male counterparts, typically wearing revealing clothing that showcases their curves and cleavage and showing a lot of skin in some cases. Heroes like Power Girl and Wonder Woman are portrayed wearing little clothing and showing cleavage. Power Girl is portrayed as wearing a suit not unlike the swimsuits in the T.V. show Baywatch. The sexualization of women in comic books can be explained mainly by the fact that the majority of writers are male. Not only are the writers mostly male, but the audience is mostly male as well. Therefore, writers are designing characters to appeal to a mostly male audience. The super hero characters illustrate a sociological idea called the "male gaze" which is media created from the viewpoint of a normative heterosexual male. The female characters in comic books are used to satisfy male desire for the "ideal" woman (small waist, large breasts, toned, athletic body). These characters have god-like power, but the most easily identifiable feature is their hyper sexualized bodies: they are designed to be sexually pleasing to the hypothetical heteronormative male audience.