Strapline

Etymology and nomenclature

According to the 1913 Webster's Dictionary, a slogan derives from the Scottish Gaelic "sluagh-ghairm", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. In Japan, advertising slogans are called catch copy (キャッチコピー, kyatchi kopī) or catchphrase (キャッチフレーズ, kyatchi furēzu).