Topic summary
ShopNBC
Extracted from the Wikipedia article ShopHQ.
Founding, online expansion, and NBC investment (1990–2001)
In 2000, NBC purchased a significant equity stake in the company. Following this transaction, the television network was renamed ShopNBC in November 2000. The rebranding included a new logo that featured the NBC peacock, though the parent company retained the name ValueVision Media. The website was subsequently rebranded as ShopNBC.com in fiscal year 2001. By 2002, the company reported that e-commerce sales had grown to account for 17% of its total consolidated net sales.