Topic summary
Rovi
Extracted from the Wikipedia article TiVo Corporation.
As Rovi
Rovi announced its first product on January 7, 2010 – TotalGuide, an interactive media guide that incorporated entertainment data, to search, browse and provide recommendations. On March 16, 2010, Rovi acquired MediaUnbound for an undisclosed amount. MediaUnbound had helped build static and dynamic personalization and recommendation engines for clients such as Napster, eMusic and MTV Networks. On June 16, 2010, the company announced the Rovi Advertising Network which bundled guide advertising and third-party interactive TV platforms.