Topic summary
Retouched
Extracted from the Wikipedia article Photograph manipulation.
Corporate opposition
Some companies have begun to speak out against photo manipulation in advertising their products. Dove created the Dove Self-Esteem Fund and the Dove Campaign for Real Beauty to build confidence in young women, emphasizing "real beauty", or unretouched photographs, in the media. Clothing retailer Aerie's campaign #AerieREAL emphasizes that their clothes are for everyone and that their advertisements have not been retouched in any way, saying "The real you is sexy."