Rebadging

Selling the same car under a different brand name Opel Corsa BChevrolet CorsaRenault 12Dacia 1300Two examples of rebadging in Opel (above) and Renault vehicles. The Corsa has also been rebadged under other marques of General Motors such as Vauxhall or Holden. In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line. The term originated with the practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker. Changes may be confined to swapping badges and emblems, or may encompass minor styling differences, as with cosmetic changes to headlights, taillights, front and rear fascias, and even outer body skins. More extreme examples involve differing engines and drivetrains. The objective is