PopSugar

PopSugar is an online American pop culture and wellness publication, founded in 2006 by married couple Brian and Lisa Sugar. The company is part of American digital holding company VM Publishing, LLC, a subsidiary of PMX Global, LLC, unit of Penske Media Corporation.

PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, and social media.