Politicians

Media and rhetoric

Politicians of necessity become expert users of the media. Politicians in the 19th century made heavy use of newspapers, magazines, and pamphlets, as well as posters to disseminate their messages to appeal to voters' emotions and beliefs in their campaigns. In the 20th century, the scope of media expanded out into radio and television, and a major change occurred as speech was now presented visually as well as verbally as evidenced by the Kennedy-Nixon debates, marking a new era where visual media became crucial to campaigns. The twenty-first century has provided wide and diverse media platforms represented by Facebook, and Twitter, which has now become X, Instagram, YouTube, and others. This development has made their rhetorical messages faster, shorter more efficient, and characterized by the speed of spread and interaction.