Topic summary
Net-a-Porter
Extracted from the Wikipedia article YOOX Net-a-Porter Group.
Net-a-Porter Group
Net-a-Porter founder Natalie Massenet is an American-born former fashion journalist with Women's Wear Daily and Tatler. She developed the concept of a magazine in website format where users could 'click' to buy while trying to source product online for a fashion shoot. Having raised the £1.2m (approx $2m) start-up costs with the assistance of her then-husband and co-founder Arnaud Massenet, they launched the company from Massenet's flat in Chelsea, London.