Topic summary
NHL.com
Extracted from the Wikipedia article National Hockey League.
Popularity
This television contract has boosted viewership metrics for the NHL. The 2010 Stanley Cup playoffs saw the largest audience in the sport's history "after a regular season that saw record-breaking business success, propelled largely by the NHL's strategy of engaging fans through big events and robust digital offerings". This success has resulted in a 66 percent rise in NHL advertising and sponsorship revenue. Merchandise sales were up 22 percent, and the number of unique visitors on the NHL.com website was up 17 percent during the playoffs after rising 29 percent in the regular season.