Milifandom

#Milifandom was an online campaign celebrating Ed Miliband, then-Leader of the Labour Party in the UK. The campaign was thought to have been started on Twitter by a seventeen-year-old student, Abby Tomlinson, with the aim of creating an online fandom for the leader. Supporters then used the Milifandom hashtag to declare their admiration for Miliband. The campaign has been viewed as an example of youth engagement in politics, against negative portrayals of Miliband in the media. As well as the disconnect between social media voting intentions and real world voting intentions, as David Cameron would go on to increase his parliamentary majority.