MINISO

MINISO Group Holding Limited (simplifiedChinese: ; pinyin: Míngchuàng Yōupǐn), trading as MINISO is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. Founded in 2013 by Ye Guofu, its headquarters are in Haizhu District, Guangzhou. In 2025, the company's sales revenue reached $2.45 billion.

MINISO has expanded outside of the Chinese market and operates over 7,000 stores including designer toy brand – TOPTOY stores and 6,868 MINISO stores in Asia, Europe, Oceania, Africa, North America, and South America. Sustainalytics and Morningstar ESG risk rating rank MINISO as "Low Risk".