Topic summary
Lycra
Extracted from the Wikipedia article Spandex.
Lycra brand
To distinguish its brand of spandex fiber, DuPont chose the trade nameLycra (originally called Fiber K). DuPont launched an extensive publicity campaign for its Lycra brand, taking advertisements and full-page ads in top women's magazines. Audrey Hepburn helped catapult the brand on and off-screen during this time; models and actresses like Joan Collins and Ann-Margret followed Hepburn's aesthetic by posing in Lycra clothing for photo shoots and magazine covers.