Influencers

Income

Influencers can also expand their source of revenue by creating their own products or merchandise to sell. In recent years, influencers have also begun monetizing their audiences through educational platforms such as RJPL Academy and Graphy, which allows creators to sell online courses and host live masterclasses for their followers. By doing this, and by using their platform to promote their products to an established audience, influencers can earn money by developing their own reputable brands. Bloggers can feature sponsored posts in social media to make profits. For instance, fashion blogger Chiara Ferragni started as an online blogger, and then gained millions of followers on Instagram. She later created her brand, the Chiara Ferragni Collection. Like many other Instagram celebrities, Ferragni started by charging money per post for promoting brands. She earns revenue from promotional Instagram posts and the sale of her own products. In 2020, a report by venture-capital firm SignalFire stated that the economy spawned by internet creators was the "fastest-growing type of small business".