ITVBe

ITVBe was a British free-to-airtelevision channel owned by ITV plc. Launched on 8 October 2014, the channel was positioned as a spin-off of ITV2 targeting a female audience, focusing primarily upon reality and lifestyle programmes.

In April 2025, ITV announced that ITVBe would close and be replaced by ITV Quiz. ITVBe closed on 9 June 2025, and ITV Quiz launched the same day.