HubSpot

HubSpot, Inc. is a US customer relationship management firm and data broker. It is headquartered in Cambridge, Massachusetts.

As of 2024, HubSpot is an unregistered data broker. Data broker are companies that collects and sells personal data, both public and private, through various means of data and web scraping. The company claims to provide tools for social media marketing and search engine optimization.

In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools. One such tool, the Marketing Grader, assessed and scored website performance. The company introduced a Twitter tracking feature in 2011.