Topic summary
Heyah
Extracted from the Wikipedia article T-Mobile Polska.
Heyah
Heyah is a pay-as-you-goflanker brand offered by T-Mobile Polska. The brand was introduced in 2004 as T-Mobile Polska's youth-focused offering but made no reference to either T-Mobile or Era in its branding. Although it was marketed primarily toward young people, it had a substantial effect on the Polish mobile telephony market with its significantly lower prices and one-second billing. Within a month of launch it had attracted over one million users.