Topic summary
G force

Extracted from the Wikipedia article G-force.
Acceleration and forces
The reason for the minus sign is that the actual force (i.e., measured weight) on an object produced by a g-force is in the opposite direction to the sign of the g-force, since in physics, weight is not the force that produces the acceleration, but rather the equal-and-opposite reaction force to it. If the direction upward is taken as positive (the normal cartesian convention) then positive g-force (an acceleration vector that points upward) produces a force/weight on any mass, that acts downward (an example is positive-g acceleration of a rocket launch, producing downward weight). In the same way, a negative-g force is an acceleration vector downward (the negative direction on the y axis), and this acceleration downward produces a weight-force in a direction upward (thus pulling a pilot upward out of the seat, and forcing blood toward the head of a normally oriented pilot).