Topic summary
Dotdash
Extracted from the Wikipedia article People Inc..
2017–2025: rebranding to Dotdash and merger with Meredith
On May 2, 2017, IAC announced the completed rebranding of About.com to Dotdash, after about a year of transition. "Dot" was a tribute to the About.com logo, and "Dash" signified forward motion. CEO Neil Vogel said that the company had lost mind share and needed to change its marketing strategy. According to WIRED, the About.com brand was retired, despite its profitability, to make way for a new business model. The company refocused on vertical markets through its niche websites: The Balance (personal finance), Lifewire (tech), The Spruce (home and food), VeryWell (health), TripSavvy (travel), and ThoughtCo (education). On March 29, 2018, Dotdash won Digiday's Publisher of the Year. In July 2018, Dotdash acquired Investopedia. On October 15, TripSavvy launched the Editors' Choice Awards.