Decon

American advertising agency and record label DeconFounded2002Headquarters New York, NY, United StatesKey peoplePeter Bittenbender (co-founder, CEO)Jason Goldwatch (co-founder)Websitewww.decon.coFootnotesdistributed by The Orchard Enterprises Decon is a New York–based advertising agency and record label. Decon is known for their "Green Week" initiative for NBC Universal, which involved an installation at the 30 Rockefeller Center. Additionally, Decon has produced documentary-style profiles featuring Nissan Leaf. They were also involved in launch of the Fiat 500 in New York in the year 2011. History Originally named Deconstruction Company, it was founded in 2002 by Peter Bittenbender and Jason Goldwatch after the creation of their hip-hop documentary and accompanying soundtrack, One Big Trip. The soundtrack was then released as a double-sided DVD/CD in 2002 with Hieroglyphic Imperium Records. In 2012, Decon earned a Promax Award for work on NBCUniversal's "Green Week" campaign. That year, Misha Louy and Sacha Jenkins both joined as partners, in the Production and Entertainment divisions. Decon Records Decon Records is an independent record label functioning as a division of Decon.