Topic summary
Dannon
Extracted from the Wikipedia article Danone.
Birth of Danone and creation of Gervais Danone (1919–1969)
In 1942 the occupation of France forced Daniel Carasso to take refuge in the United States. He continued developing the brand, acquired a yoghurt manufacturer, and launched Dannon Milk Products. On the advice of French publicist Raymond Loewy, the brand's spelling was Americanized to avoid mispronunciation. Dannon Inc. was incorporated in the United States.