Topic summary
DRTV
Extracted from the Wikipedia article Direct response television.
DRTV as advertising for brand marketers and retailers
DRTV has also become a commonly used advertising medium for insurance companies, mortgage companies, cell phone providers, credit card companies, and a host of other services. Companies using this approach include Blue Shield, AAA Insurance (CSAA), Bank of America, , DirecTV, Dish Network, and many more.