Consulting

Subject-matter expert vs. consultant

Consultants do not have to be subject-matter experts as consulting agreements are a form of labor contract - comparable to staffing, which a client procures for more generalized labor, whereas consulting is for more specialized labor. Thus, in contrast to advisory services, which is not a labor contract but an actual service (advisory services never become part of the procuring organization) the market for consulting agreements follows the demand for specialized labor in the form of a consulting procurement, and so while competence and experience is naturally an advantage for when looking to sell consulting services, it is not a prerequisite in the same way that it is for advisory services where the service provider per definition relies on some level of competence and experience for its relevance.