Bluemercury

Bluemercury is an American luxury beauty retailer founded in 1999 in Georgetown, Washington, D.C. The company offers a curated assortment of skincare, hair care, cosmetics, and fragrance brands, with a focus on personalized in-store client services.

In addition to carrying other brands, Bluemercury has its own proprietary skincare and color cosmetic brands, M-61 (launched in 2012) and Lune+Aster (launched in 2015).

Bluemercury operates retail locations across the United States and is a subsidiary of Macy's, Inc., which acquired the company in 2015. Its headquarters are located in Long Island City, New York.