Topic summary
Advertiser
Extracted from the Wikipedia article Advertising.
New media
The rise of the internet resulted in people using search engines to find websites and the emergence of search engine advertising, as companies sought to advertise to consumers online. Google was founded in 1998 and by the early 2000's had become the most widely used search engine. In 2000 Google launched AdWords, which allowed advertisers to bid, in order for their adverts to appear in paid search results. Their auction bidding system used factors such as click-through rate and relevance, with advertisers using high quality ads rewarded with better ad placements and lower costs per click (CPC).