AWGE

Aside from his musical career, Mayers founded the creative agency and record label AWGE in 2014. AWGE launched partnerships with Marine Serre, Amina Muaddi, Moncler, JW Anderson, Under Armour, PacSun, Vans, Mercedes-Benz, Selfridges, as well as conceptual collaborations with MTV and Needles. Mayers co-launched cult fashion label VLONE, co-chaired the Met Gala in 2025 and spearheaded campaigns for DKNY, Calvin Klein, Gucci, Bottega Veneta, Ferragamo, Beats by Dre, Dior Homme and more. As of 2025, he serves as the creative director for Puma F1 and Ray-Ban. As an actor, Mayers has had supporting roles in Dope (2015), Monster (2018), Spike Lee's Highest 2 Lowest (2025) alongside Denzel Washington, and If I Had Legs I'd Kick You (2025).