Digital signageDigital signage is a segment of electronic signage that uses digital display technologies to present multimedia content in both public and private environments. Content may include video, images, text, or interactive media and is typically displayed for purposes such as advertising, information dissemination, branding, or entertainment. Digital signage systems can be either networked or standalone.
Street name signType of traffic sign used to identify named roads Road name sign of East Chang'an Avenue, Beijing Bilingual road name sign in Fort William, Scotland, in both Scottish Gaelic and English A street name sign is a type of traffic sign used to identify named roads, generally those that do not qualify as expressways or highways.
Sandwich boardA sandwich board is a type of advertisement tool composed of two boards with a message or graphic on it and being either carried by a person, with one board in front and one behind in a triangle shape, hinged along the top, creating a "sandwich" effect; or set up next to a store advertising its goods. In this way, the advertising message can be read on both sides interchangeably.
Electronic signageElectronic signage (also called electronic signs or electronic displays) are illuminantadvertising media in the signage industry. Major electronic signage include fluorescent signs, HID (high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage. StatusElectronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly.
LabelA label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product. Labels are most often affixed to packaging and containers using an adhesive, or sewing when affixed to clothing. Labels contain printed information or symbols about the product or item. Information printed directly on a container or article can also be considered labelling.
BillboardA billboard (bill-bord) (also called a hoarding in the UK) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
Traffic signTraffic signs or road signs are signs erected at the side of or above roads to give instructions or provide information to road users. The earliest signs were simple wooden or stone milestones. Later, signs with directional arms were introduced, for example the fingerposts in the United Kingdom and their wooden counterparts in Saxony.
SymbolAsymbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, relationship, or mathematical formula. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise different concepts and experiences.
GraphicsGraphics (from Ancient Greek (graphikós)'pertaining to drawing, painting, writing, etc.') are visualimages or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics.
WayfindingWayfinding (or way-finding) encompasses all of the ways in which people (and animals) orient themselves in physical space and navigate from place to place.
BannerA banner is a flag or another piece of cloth bearing a symbol, logo, slogan or another message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is a banner of arms. A bar-shaped piece of advertising material sporting a name, slogan, or other marketing message is also a banner.
MuralA mural is any piece of graphic artwork that is painted or applied directly to a wall, ceiling or other permanent substrate. Mural techniques include fresco, mosaic, graffiti and marouflage.
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