Web analyticsWeb analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcastadvertising campaigns.
Website governanceWebsite governance is an organization's structure of staff and the technical systems, policies and procedures to maintain and manage a website. Website governance applies to both Internet and Intranet sites.
Web pageA web page, or webpage, sometimes contextually shortened to just page, is a document, typically published on the Web, and normally viewed using a web browser, which consists of hypertext and often additional components such as scripts and graphics. Since an author may publish one or more related web pages together in a website, the terms website and web page form a metaphor for paper pages bound together into a book.
Web serverA web server is computersoftware that accepts requests via HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, commonly a web browser or web crawler, initiates communication by making a request for a web page or other resource using HTTP, and the server responds with the content of that resource or an error message. A web server can also accept and store resources sent from the user agent if configured to do so.
World Wide WebThe World Wide Web (also known as WWW, W3, or simply the Web) is a global interconnected information system that enables content sharing over the Internet. It facilitates access to documents and other web resources according to specific rules of the Hypertext Transfer Protocol (HTTP). The Web was invented by English computer scientist Tim Berners-Lee while at CERN in 1989 and opened to the public in 1993. It was conceived as a "universal linked information system".
CSSCascading Style Sheets (CSS) is a style sheet language used for specifying the presentation and styling of a document written in a markup language, such as HTML or XML (including XML dialects such as SVG, MathML, or XHTML). CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript. CSS is designed to enable the separation of content and presentation, including layout, colors, and fonts.
VideoVideo is an electronic medium used for the recording, copying, playback, transmission, and display of moving visual images and pictures, with or without accompanying audio. Video technology was initially developed for live transmission and later expanded to include recording and storage through analog formats such as magnetic tape.
ImageAn image or picture is a visual representation. An image can be two-dimensional, such as a drawing, painting, or photograph, or three-dimensional, such as a carving or sculpture. Images may be displayed through other media, including a projection on a surface, activation of electronic signals, or digital displays; they can also be reproduced through mechanical means, such as photography, printmaking, or photocopying.
JavaScriptJavaScript (JS) is a programming language and core technology of the Web, alongside HTML and CSS. Created by Brendan Eich in 1995, it is maintained by Ecma International's TC39 technical committee, with related Web APIs maintained by W3C and WHATWG.
HyperlinkIn computing, a hyperlink, or simply a link, is a digital reference providing direct access to data by a user's clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchor text. A software system that is used for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink (or simply to link).
HTMLMarkup language for documentsWebsiteA website, occasionally written as web site, and sometimes contextually shortened to just site, is the set of one or more web pages published under a common domain name, served from a web server. They are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media, and are usually known and referred to by a common name; often that of their respective owning organisational brand or some portion of their domain name.*As an Amazon Associate I earn from qualifying purchases.