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Frito-Lay

Frito-Lay North America, Inc.doing business asFrito-Lay, (; ) is an American food company that manufactures, markets, and sells snack foods. It began in the early 1930s as two separate companies, the Frito Company and H.W. Lay & Company, that merged in 1961. Frito-Lay itself merged with the Pepsi-Cola Company in 1965 to create PepsiCo. Since the merger, Frito-Lay operates as a wholly owned subsidiary of PepsiCo.

FritosFritosFritos is an American brand of corn chips, originally a product of the Frito Corporation, which was founded in 1932 by Charles Elmer Doolin. It is now produced by the Frito-Lay division of PepsiCo. Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process (known as masa).DoritosDoritosDoritos () is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972.Lay'sLay'sLay's (, ) is an American snack foods brand of potato chips and condiments that produce products in a range of different flavors that are sold in North America and various other countries across the world. The name derives from "Lay", the surname of the founder of the company originally formed in 1938 to produce potato chips. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company.Ruffles (potato chips)Ruffles (potato chips)Ruffles (known as Lays Maxx or Lays Max in some countries, Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cutpotato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11, 1948.CheetosCheetosCheetos (formerly styled as Chee-tos) is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay.PepsiCoPepsiCoPepsiCo, Inc. is an American multinationalfood and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.TostitosTostitosTostitos is a Frito-Lay brand of tortilla chips and accompanying dips, especially salsa and queso. Frito-Lay first introduced the brand in some markets in 1977. Its nationwide rollout occurred in 1981. The bowl-shaped variety of Tostitos Scoops was launched in June 2001. The term tostito is a contraction of Spanish tostadito (little toasted thing), which is a diminutive of tostado (toasted thing). This chip takes inspiration from a traditional Mexican snack known as totopo.Rold GoldRold GoldRold Gold refers to first a company and then a remaining brand of pretzels, now owned by Frito-Lay. The company, originally named "American Cone and Pretzel Company", was founded in 1917 by Philadelphia businessman Lorraine Schumaker. Run for its first half century as a family business, Rold Gold expanded its operations to St. Louis, Missouri, and El Segundo, California, and established a reputation for producing pretzels.North AmericaNorth AmericaNorth America is a continent in the Northern and Western hemispheres. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Caribbean Sea, and to the south and west by the Pacific Ocean. North America covers an area of around 24,709,000 square kilometers (9,540,000 square miles), representing approximately 16.5% of Earth's land area and 4.8% of its total surface area.SnackSnackA snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are prepared from a number of ingredients commonly available at home without a great deal of preparation. Often cold cuts, fruits, leftovers, nuts, and sweets are used as snacks.Trade nameTrade nameA trade name, also known as a trading name, business name or operating name, is a pseudonym used by companies and other organizations that do not operate under their registered legal name. Registering the trade name with a relevant government body is often required. In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name.SubsidiarySubsidiaryA subsidiary, subsidiary company, or daughter company is a company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company.

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